Director, Web Strategy - New York, United States - Peloton

Peloton

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

ABOUT THE ROLE

YOUR DAILY IMPACT AT PELOTON

Developing a coherent and actionable web strategy consistent with the business' engagement and acquisition goals
Clearly communicate business plans to senior leadership
Provide a feedback loop from the web visitor to the product marketing and growth teams to inform future acquisition workstreams
Work with Integrated Marketing to ensure product and brand launch moments receive appropriate presence on our website
Partner with the Content team to showcase Instructors and Content on our website
Test and optimize positioning and product merchandising across product landing pages to drive highest conversion
Ability to drive strategy and recommendations for markets with different levels of maturity

YOU BRING TO PELOTON

Minimum of 10 years in Web and Digital Marketing
Experience in hardware and software a plus
Minimum of 7 years experience in management
Must be proficient in understanding web journeys and leverage the data and insights to inform future web design
Experience in the fitness or wellness category a plus
Deep understanding of product analytics and ability to analyze complex data sets
Knowledge of, and comfort level with, reporting suites such as Looker, Amplitude, Google Analytics, etc.required
Excellent written and verbal communication skills
Ability to craft high quality presentations
Experience with products that have an international footprint a plus

LI-RF2

LI-Hybrid

ABOUT PELOTON:

At Peloton, we motivate the world to live better.

"Together We Go Far" means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best.

By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness.

Join our team to unlock yours.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes._