Digital Marketing Coordinator - West Palm Beach, United States - Norton Museum Of Art Inc

Description

Responsibilities include, but are not limited to: _
- _ Create Basic Visitor Journeys, such as a

Welcome Campaigns:
Some experience in journey stages, nurture, etc. are ideal_
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Content Curation:
Using exhibitions and programming as primary sources, collaborate with Museum stakeholders to source relevant content that engages newsletter subscribers and Members_
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Performance Analysis:
Monitor, measure and report on campaign performance metrics_
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Website Updates:
Collaborate with internal stakeholders to complete both scheduled and unscheduled website edits using a Content Management System (CMS), such as entering and publishing exhibition and program information_
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Website Maintenance:
Identify areas for improvement and communicate needs to external web development contractors_
- _ BA degree in related field (desired but not required)_
- _ Hands-on experience using content management systems to maintain website content, basic understanding of HTML and CSS _
- _Project coordination experience collaborating with internal teams and external vendors _
- _Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva_
- _ Understanding of current web content best practices, including basic SEO, digital accessibility, and UX_
- _ Available to work occasional nights and weekends as needed_
Physical Requirements

The person in this position must be able move about inside and outside the office; to frequently communicate with managers and employees, ability to access and operate computer and other office equipment; and ability to lift, move or carry up to ten (10) pounds.