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    Associate Director, Content Strategy - New York, United States - Dotdash Meredith

    Dotdash Meredith
    Dotdash Meredith New York, United States

    3 weeks ago

    Default job background
    Full time
    Description

    I. Job Summary | Major goals and objectives.


    As an Associate Director of Content Strategy, you will partner with sales and marketing teams to ideate creative and smart custom content ideas for advertising partners in the Travel (i.e. Delta, Tourism Ireland, Marriott) and Auto (Ford, Lexus, Nissan) industries. You will solve advertiser challenges and meet consumer needs through the creation of meaningful content experiences that span social, written, video and experiential formats. You will be able to communicate these ideas concisely and impactfully in write-ups for marketing proposals and verbally during client pitches.

    This position reports to the Senior Director of Content Strategy and will work across the Dotdash Meredith portfolio of over 40 iconic brands, including Travel + Leisure, Food & Wine, PEOPLE, Parents, Real Simple, Byrdie, InStyle and People en Español.



    II. Essential Job Functions

    Accountabilities, Actions and Expected Measurable Results

    65%

    • Oversee custom content on sales opportunities, creating smart, strategic ideas for Lifestyle advertisers
      • Attend brainstorms, ideate concepts, and deliver write-ups to be integrated into final proposals
      • Compile and discuss production costs from internal teams (i.e. video, photo, talent costs)
      • Represent ideated content strategies in pitches with agency and client partners

    25%

    • Act as creative through line from pitch phase through execution
      • Onboarding in-house production teams on sold concepts
      • Acting as quality control throughout the production process
      • Often representing creative on photo and video shoots, alongside clients

    5%

    • Foster relationships with Travel and Auto sales and marketing teams, while ensuring you are up to date on each Dotdash Meredith brand's unique voice, content products and opportunities

    5%

    • Stay up-to-date on new content formats, trends and platforms and be able to incorporate into client pitches

    -

    • Opportunity to manage a more junior content strategist (Manager or Senior Manager) with similar job functions


    III. Minimum Qualifications and Job Requirements | All must be met to be considered.

    Education:

    BS/BA or equivalent professional experience

    Experience:

    7-8 years in a digital/social media environment

    Specific Knowledge, Skills and Abilities:

    • Bonus points for content studio, production, creative agency and/or content marketing experience. Not required.
    • Demonstrated experience and/or interest in Travel and/or Auto industries
    • Collaborative: You are a team player who knows a good idea can come from anywhere
    • Communicative: You have strong written and verbal communication skills as well as strong interpersonal skills
    • Creative: You look at the world through a creative lens and are energized by brainstorming sessions with your peers
    • Connected: Avid consumer of content in its various forms across platforms.
    • Flexible: This role requires an ability to move between several brands, verticals and sites in various stages of presale and post-sale and, from time to time, cover content strategy needs for other lifestyle verticals

    5% Travel Required (Approximate)

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