Summer Intern, Content Strategy - New York, United States - Marsh McLennan

Description

At Lippincott, we believe every brand is in the content business. Content builds trust, credibility, and high-value relationships with people. Whether emphasizing meaningful editorial within an experience itself or building out a campaign, marketing program or experience innovation – what you say is who you are and what you do is how you bring people into your brand's universe. If you see content in the same exciting and unique way – read on.

As a Content Strategy Intern, you will support the team in coming up with unique content ideas for publication across online or digital platforms. You will stay abreast of advancements within digital ecosystems. You will be a researcher and curious about what brands are using content in a unique way. Asking questions such as, 'How are brands bending the rules of experience but leveraging collaboration, culture, conversation, and contextual mechanisms to make their content – more? And how might we inspire our clients to experiment with the same?'

In your day-to-day, we look for you to:
Be Creative, Strategic, and Build Ideas

• Exercise creative and strategic thinking to identify and solve website problems
• Be a student of fast culture-constantly auditing and keeping up with content, social media and experience design trends and disruptors
• Collaborate with content and brand strategy teams to develop keyword strategies to establish optimization opportunities for metadata, on-page content, and structured data
• Conduct keyword research, strategy assessments and competitive analyses related to SEO for our clients
• Conduct content audits to assess the quality and types of existing client content, as well as content published by competitors
• Help map and migrate existing client content to properly fit the redesigned site experience, always keeping the site visitors' needs and goals top-of-mind
• Support the team in preparing materials and decks for client presentations and workshops

Who you are:

Passionate and collaborative

• Demonstrated problem-solver with a love for content
• A love of technology and culture, and desire to learn, as well as an interest in sharing your insights and knowledge with your teammates
• A passion for building brand experiences and marketing websites that are global and localized
• Eagerness to rapidly build expertise on new businesses and industry verticals
• Embrace ambiguity and simplify complex problems

Knowledgeable and skilled

• A bachelor's degree in marketing, communications or related field
• Strong written and verbal communication skills with the ability to articulate ideas
• A creative writer of long- and short-form content
• Ability to constructively participate as part of a project team
• Desire to proactively seek constructive feedback
• Strong analytical and reporting skills and be proficient in PowerPoint, Excel, and Word
• Experience using SEO-related tools including (but not limited to) Screaming Frog, DeepCrawl, BrightEdge, Searchmetrics, SEMrush, and AHREFs
• Experience with site analytics tools like Google Search Console, Google Analytics, or Adobe Analytics

Please ensure that you include a link to your portfolio along with your application.

About Lippincott:

Lippincott is a creative consultancy specializing in brand and innovation. We have a passion for solving our clients' toughest challenges with a proven combination of strategic rigor and design excellence. A pioneer since 1943, we have shaped some of the world's most iconic brands and experiences.

We recognize the benefits of flexibility but also value the interactions that happen when we come together. Our new hybrid working model allows individuals to set their own cadence for working in their preferred environment with the expectation that they will be spending at least half of their time (50%) in their local office each month.

Who We Are, Together...

We embody key values that drive our culture. We demand better, reach higher, and expect more of ourselves and our colleagues. We demonstrate gratitude, offer support, and embrace optimism every day. We celebrate debate, discussion, disagreement, and feedback, with an open mind to new ways of thinking and doing. We act with passion, intention, and goodwill while building on and elevating everyone's contributions and sharing in our collective success.

In our pursuit to make it meaningful, we want our people to feel heard, respected and valued through our words and actions – goals we can only achieve with a sustained commitment to inclusion, diversity and belonging. We seek the best and brightest ideas from a diverse representation of backgrounds and experiences because we know that's what it takes to continuously push the boundaries, solve our clients' most complex challenges, and foster an inspiring culture of rigorous creativity. We celebrate and leverage our differences and our commonalities so everyone feels safe, supported and encouraged to be wide open, to say "yes, and" and to demand better of ourselves and one another. We aspire to be positive role models for inclusion at an individual level, corporate level, and societal level.

Lippincott is an Equal Opportunity Employer. All employment decisions at Lippincott are based on business needs, job requirements and individual qualifications without regard to race, national origin, age, religion or belief, sex, sexual orientation, gender identity, veteran or disability status or any other status protected by the laws or regulations in locations where we operate. We are committed to promoting a workplace of which we can all be proud. #Lippincott

This is a full-time paid internship for a period of 4 months with potential to get hired full-time.

The applicable hourly rate for this role is $30/hr.

The hourly rate offered will be determined on factors such as experience, skills, training, location, certifications, and education. Decisions will be determined on a case-by-case basis.

This internship is over-time eligible.