Global Brand Manager - Newport Beach, United States - Intrepid Spirits

Description

Intrepid Spirits is a dynamic, entrepreneurial organization on a journey to becoming the world's leading independent spirits brand accelerator.

Operating in multiple markets around the world, Intrepid is a small but mighty team, building a unique portfolio of quality, storied spirit brands steeped in authenticity.

Bringing those brands to life across a diverse set of countries, consumers & cultures via differentiated & compelling brand propositions, products & programming is key to that mission.

We are looking for an experienced and entrepreneurially minded Global Brand Manager to join our growing team Reporting directly to the Global CMO, this new role will be responsible for the strategic leadership and sustained health (consumer & commercial) of our uniquely diverse house of brands across the globe.

Defining brands around consumer insight, directing product & portfolio development and the creation & distribution of programming (digital, retail & experiential) that engages both consumers & trade alike are all central to the role.

Localization of those propositions is key to our success and you will work closely with core market commercial teams, key distributor & retail partners to ensure those efforts are optimized & on brand.

Key Responsibilities:

• Build Strong Global Brands provide strategic brand direction to markets via maintenance of clear, compelling & differentiated brand propositions including brand definitions, consumer profiles, comprehensive brand books & core brand asset library.
• Champion Consumer Intimacy develop a deep understanding of core consumers (in core markets) including generation of primary insights as the basis for optimising relevance & equity driving brand initiatives (experience with Quantilope or similar platform ideal)
• Craft Global Integrated Communication Frameworks lead the development of brand specific big ideas, related TTL campaigns & programs for market localization & activation via comprehensive brand toolkits
• Guide Market Planning via Global Brand Plans establish clear annual brand & business goals and provide a roadmap to success including brand & commercial strategies, product development, key initiatives & programs for integration & localisation by core markets
• Support Localised Execution work collaboratively with local markets, providing support and guidance in the development of localised brand / market plans and executing Joint Business Plans (JBP) with their local distribution partners.
• Drive Digital Transformation fuel ISL's drive to digital leadership via optimised digital brand presence, community acquisition, engagement & retention
• Agency Leadership creative, digital & communications (as required) agency leadership optimising efficiency of spend & effectiveness of outputs via well constructed SOW's & proactive performance management
• A&P Fiscal Control control over A&P budgets including central, local marketing + local sales $'s including phased spend plans & ongoing tracking

For all intents & purposes, this role is the 'guardian' of these branded businesses, the partner & guide for our markets, working hand in glove with sales to drive performance in the short term while maintaining custody of the long term growth of brand equity & valuation.

Requirements:

• Either Bachelor's degree in Marketing OR relevant working experience
• 8+ years of experience in trade marketing, sales, brand marketing or related field
• Ability to work crossculturally to optimize local / cultural relevance of global ideas
• Demonstrated experience in consumer insight generation as the basis for data based decisions
• Strong understanding of shopper behavior as the basis for retail & channel marketing strategies
• Excellent communication, presentation, and interpersonal skills
• Strong analytical and problemsolving skills
• Ability to work independently and as part of a team in a fastpaced environment
• Proven track record of developing and executing successful marketing programs
• Experience working with crossfunctional teams and external partners

Personal Profile:

Managers or prima donna's need not apply We are an entrepreneurial organization built on great brands and great people.

To be successful at Intrepid Spirits you need to want to build something special, to be creative in finding non traditional solutions to traditional challenges & be driven to win.

Day-in and day-out you will take the initiative to proactively seek out growth opportunities and have the courage to take informed risks in their pursuit.

You need to be willing to roll up your sleeves & work hard, persevere through the challenges and celebrate the wins.

At Intrepid we

• Treat it like we own it
• Make s**t happen
• Do what we say we will
• Always have each other's backs
• Play hard when we work hard
• Always moving forward
• Give a damn. About our brands. Our people. Our community. Our planet.

Pay:
$100, $150,000.00 per year

**Benefits