Senior Marketing Manager, General Imaging Ultrasound, NAM - Issaquah, United States - Mediabistro

Description

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Apply now for the position of Senior Marketing Manager, General Imaging Ultrasound, NAM and you will join our innovative Ultrasound team based in Issaquah, WA. This is a key position on the North America ultrasound marketing team with strong ties into sales, strategy, and product development. You will make a significant impact that drives positive change and leads to improved financial results by executing strategies and tactics that grow market share for our General Imaging ultrasound portfolio.

This is a hybrid position in our Issaquah, WA office.

Your Role:

• Analyze and understand the North America General Imaging ultrasound market segment. Identify marketing strategies, customer needs, competitive trends, etc. to formulate a plan for market share and revenue growth.
• Partner with the North America sales organization to execute strategies and tactics that drive achievement of revenue targets by generating awareness, brand loyalty and intent to purchase with customers.
• Responsible for identifying and creating marketing assets to support sales and growth initiatives for our General Imaging business - print and digital advertising, product pricing, sales promotions, product support, new product launches, ROI value propositions, key opinion leader development, evidentiary endorsements, and white papers.
• Lead strategy and planning for North American General Imaging tradeshows.
• Develop unique marketing campaigns, tactics and sales enablement tools that focus on how our portfolio: improves patient outcomes, increases clinician and patient satisfaction, reduces costs, and increases patient access to a much-needed imaging modality.
• Lead go-to-market activities for new product launches in North America by creating a plan that generates awareness and demand with our customers while also ensuring the sales team has what they need to successfully launch the product.

Your Expertise:

• Understanding of customers and their imaging needs and how Siemens Healthineers ultrasound can address those needs through systems, software, service, and commercial solutions.
• Demonstrated experience creating and executing regional go-to-market plans on time and on budget.
• Ability to complete competitive analysis and identify market trends.
• Excellent interpersonal and communication skills to work with internal and external stakeholders to achieve objectives; including but not limited to field sales, legal, regulatory, compliance, clinical, finance, executive management, etc.
• Strong work ethic with a high degree of self-motivation and the ability to work independently.
• Excellent organizational skills with the ability to deliver multiple tasks and projects simultaneously while meeting challenging deadlines.

Required Skills, Education and Experience for this position:

• Master's degree or MBA preferred.
• 5-8 years of progressive marketing experience in Cardiology / MedTech / Biotech preferred.
• The ability to travel 20-30% of the time.
• Marketer with ultrasound clinical or sales experience is a plus.
• Strong written and verbal communication skills with the ability to work with a variety of internal and external stakeholders.
• Strong critical and creative thinking skills. Strategic thinker and planner.

The pay range for this position is $120,000.00-$140,000.00 U.S. dollars annually; however, base pay offered may vary depending on job-related knowledge, skills, and experience, as well as where the work will be performed. The annual incentive target 10%. Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here:

This information is provided per the required state Equal Pay Act. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site.

Who we are:

We are a team of more than 71,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work:

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Check our Careers Site at https://jobs.siemens-

As an equal opportunity employer, we welcome applications from individuals with disabilities.

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To all recruitment agencies:

Siemens Healthineers' recruitment is internally managed, with external support permitted only when a qualified supplier has established a formal contract with us. Unsolicited candidate submissions and referrals, absent a current supplier contract, do not establish consent and are ineligible for fees. We delete and destroy unsolicited information, thus, would recommend you refrain from any such practices. Your adherence to our policies is appreciated.

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

Reasonable Accommodations
If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accomodation for disablity form If you're unable to complete the form, you can reach out to our AskHR team for support at Please note our AskHR representatives do not have visibility of application or interview status.

EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

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