Marcom Automation Specialist - Topeka, United States - Groupe Limagrain Holding

Groupe Limagrain Holding Topeka, United States

3 weeks ago

Description

End-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta ads Research and execute key aspects of the paid campaign such as audience research, account structure, etc Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations, maintaining a high standard of operational excellence Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPIs Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities Measure and analyze results.

Regular reports on what is working, and what is not and propose adjustments to strategies and tactics Understand organizational and product goals and map them to specific project deliverables Partner with other digital channels to align overall strategy and message Responsible for managing marketing spend to ensure budgets are spent accordingly without under/over-delivery Develop strategic approaches to content for digital products, including spotting patterns in data and making appropriate decisions Architect how information is structure and presented within and around the product Write consistent, concise and accessible copy with an eye towards building the brand salience as well we, including product copy (e.g. UI content, notifications, error messages) Power the Global Marketing teams marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities Drive Marketing Automation Operations to ensure content is generated to nurture the prospects through the funnel Manage customer/prospect data to segment and develop relevant content as per their stage of purchase and product interest Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of marketing automation plans Utilize strong project management skills to track and deliver critical marketing execution projects on time Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth Meaningful omni-channel interactions that create positive experiences and outcomes for Taregt customers and differentiate HM CLAUSE from the competition Evaluate and setup automation platform an#J-18808-Ljbffr

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