Vice President, Commercial Excellence - Houston, United States - Sterling Group

Sterling Group
Sterling Group
Verified Company
Houston, United States

3 weeks ago

Mark Lane

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Mark Lane

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Description

Vice President, Commercial

THE FIRM
The Sterling Group is an operationally focused, middle-market firm focused on the industrial sector. Founded in 1982, Sterling is one of the longest standing private equity firms in North America. Today, the firm has $6 billion in assets under management. Sterling's returns consistently rank in the top quartile of private equity firms globally.

Further, 80% of its returns have been driven by organic EBITDA growth as opposed to financial engineering, a result of Sterling's operational investing style.

Sterling's investor base is comprised of some of the largest and most respected global institutional investors.


MISSION STATEMENT


The mission of the Vice President, Commercial Excellence ("VPCE") is to drive value creation through the commercial function within the firm and across the portfolio.

The VPCE will serve as a trusted advisor, technical expert, and execution facilitator to our deal teams and portfolio company executives - focusing on commercial excellence and organic growth projects that include pricing, salesforce effectiveness, and marketing.

The role will be focused on two main areas:


  • Platform diligence and value creation (~80% of time)
  • The VPCE will work with the Commercial Operating Partner to support portfolio company executive teams and deal teams in advancing the commercial effectiveness of those platforms. The VPCE will help deal teams identify commercial opportunities during diligence and will ultimately work to execute on a prioritized subset of those opportunities (and others identified post-close) as part of the Sterling Value Creation Process. The scope of work will include assessing, initiating, and helping plan, monitor, and execute commercial initiatives across the Sterling portfolio. An effective VPCE will leverage deal teams, portfolio company management, and third-party resources to help successfully execute initiatives. Further, the VPCE will need to adapt his or her methods of engagement by platform to achieve the goals outlined.
-
Sterling value creation (~20% of time)
  • The VCPE will work with the Commercial Operating Partner, across the firm and through committees (primarily the Operations Improvement Committee) to be a thought leader and contributor who can further develop the Firm's commercial operating capabilities. The VPCE will also work across the firm and with the Commercial Operating Partner to develop best practices in commercial excellence benchmarking, training, project planning, and execution.
  • The VPCE will also help develop and codify relationships with thirdparty consultancies aligned with Sterling's processes and methodologies, and he or she will be expected to attend appropriate conferences, webinars, and other forums to learn new best practices that could be applied at our firm and/or portfolio companies.

AREAS OF EXPERTISE AND IMPACT:


Working with the deal teams, portfolio company executives and third-party consultants, the VPCE will be responsible for supporting the portfolio companies in
identifying and executing 5 to 8 major commercial initiatives with varying degrees of complexity at any given time.

The areas of expertise and impact for the VPCE will span the full range of commercial activities, including:


1. Commercial Strategy

  • Working with the growth strategy and commercial excellence groups (within Sterling, at the portfolio company, and/or at thirdparty firms) to analyze markets, customer segments, and competitive landscapes to provide informed, thoughtful and actionable commercial opportunities.
  • Developing comprehensive and clear commercial strategies, along with actionable plans that will deliver profitable, organic growth (e.g., by improving salesforce and pricing effectiveness, marketing, etc.).
  • Creating clear value propositions (e.g., for customers, employees, vendors).

2. Go-to-Market (channel, organizational design, coverage model)

  • Working with portfolio teams to develop enhanced channel and sales coverage strategies including defining the organizational design of the sales and marketing teams, as needed.
  • Supporting specific strategic planning sessions related to channel partnerships, distribution models, sales rep. management, etc.

3. Commercial Operations (KPI, systems, tools, reports, organization, large quote process)

  • Establishing and measuring KPIs.
  • Identifying and implementing tools and systems needed to successfully improve the sales function (e.g., CRM).
  • Implementing sales forecasting and sales and operations planning practices (S&OP).

4. Pricing (strategy, control design, tools, and execution)

  • Optimizing pricing (e.g., transitioning portfolio companies from commonly seen costbased pricing models to valuebased pricing)
  • Supporting initiatives to improve pricing segmentation (e.g., costtoserve, engagement model).

5. Sales Organization Design

  • Assessing the sales team's effectiveness, and identif

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