- Bachelor's degree in communications including Public Relations, Journalism, Marketing, or related field.
- A minimum of four (4) years professional experience in Public Relations or Marketing, K-12 education experience, preferred.
- The ability to manage and work simultaneously on multiple tasks with multiple steps and varying priorities.
- Strong verbal and written communication skills, along with the ability to construct clear, compelling messages for various target audiences.
- Strategic long and short-term planning expertise.
- Knowledge and proven experience with social media and digital marketing platforms, including but not limited to, Adobe Creative Suite.
- Knowledge of crisis management strategies and best practices.
- Understanding of current marketing and branding strategies.
- The necessary knowledge, skills, and abilities to effectively present information and respond to inquiries from the staff, students, parents, the general public, and the media.
- Ability to effectively identify, define, and respond to challenges and opportunities.
- Willingness to always provide exceptional internal and external customer service.
- An aptitude for various forms of technology.
- Such alternatives to the above qualifications as the Board may find appropriate and acceptable.
- Oversee and advise on the district marketing and public relations strategies.
- Collaborate with administrators and school staff across the district.
- Work with appropriate staff from other departments to produce high quality, consistent, on message, compelling content as required for key communications channels.
- Communicate proactively and grow engagement with students, staff, parents, and community members.
- Develop a strategy for telling the district's story and educating the community and general public on the district's mission and vision.
- Collect and analyze data on student, staff, and community perceptions.
- Develop and execute communication plans and strategic campaigns for district initiatives and goals.
- Strengthen and build partnerships that enhance students' learning opportunities.
- Manage development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, brochures, and e-newsletters.
- Manage all media contacts.
- Provide strategic oversight of the district's social media platforms and website.
- Stay current on programs, positioning and marketing and communication strategies developed by other school districts.
- Represent the district in community civic organizations and as a member of the Oakland County School Public Relations Association (OCSPRA) and the Michigan Schools Public Relations Association (MSPRA).
- Perform other duties as required.
- Official OCS Posting
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Communications Director - Waterford, United States - Oakland Schools
Description
Position Type:Administrative and Business Office Support/Other
Date Posted:
4/5/2024
Location:
Oxford Community Schools Administration Building
Date Available:
April 2024 or ASAP
District:
Oxford Community Schools - website Communications Director
Oxford Community Schools
Primary Function: The Director of Communications will set, guide, and execute the strategy for all communications, website, and public relations messages to promote a positive image which supports the district's vision, mission, and Board policies.
Qualifications - Education & Experience
Salary: starting at $91,114; commensurate with education and experience
Benefits: Oxford Community Schools provides company paid coverage for dental, vision, life insurance, long-term disability, employee assistance program, sick and vacation days. In addition, Oxford Community Schools offers comprehensive medical coverage or a cash in lieu benefit, health savings account, flexible spending plans, tax-sheltered annuity (TSA) plans and the Office of Retirement Services retirement plans.
To Begin: April 2024 or ASAP
Attachment(s):
