Director of Strategic Enrollment - Los Angeles, United States - Inner City Foundation

Inner City Foundation

Verified Company

Los Angeles, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Description

Organization Background:

The Inner City Education Foundation, known as ICEF Public Schools, is a nonprofit charter school network serving communities in the South Los Angeles area for 25 years.

ICEF Public Schools operates seven high-quality, tuition-free, public charter elementary, middle, and high schools serving over 2,000 scholars from TK-12th grade.

ICEF's mission is to educate and empower courageous leaders to pursue their full potential in college, career, and life by providing a community that honors each student's unique identity, fosters academic excellence, nurtures healthy minds, and inspires critical thinkers.

Position Description:

Under the guidance of the Managing Director of Operations, the Director of Strategic Enrollment will be responsible for generating leads for prospective families across the ICEF network, and manage its school-based enrollment teams.

This leader will drive student recruitment by sourcing leads for schools through:

building strong strategic partnerships, effectively leveraging social media platforms, researching and creating a strong presence for ICEF at community events, creating and managing a series of ICEF-hosted community events for prospective families, collaborating with ICEF's marketing department on paid media opportunities, and building interest through referrals from currently enrolled families.

This individual will set targets for each school's recruitment efforts.

This individual will collect data and create visualizations that allow every school to track their progress toward enrollment targets, which tactics are most effective in generating leads, and which leads are being converted to enrollments.

Reporting:

This position reports to the Managing Director of Operations.

FLSA Status:
Exempt

Pay Cycle: 12 months

Salary:
Commensurate with Experience ($85,000-$95,000)

Benefits:
Medical, Dental, Vision, Life Insurance, Retirement Plan

**_
Strategy and Vision Setting Responsibilities_**- Develop and oversee the execution of the student outreach and enrollment strategy, in collaboration with ICEF's MD of Marketing, including new student recruitment and returning students' intent to return

Manage ICEF's annual budget for community events related to enrollment
Provide guidance, support, and oversight to school sites on retention efforts for current students
Create and leverage community opportunities to increase ICEF's visibility with potential families
Elevate challenges within the network and work with senior leadership team to inform and improve work.
Research and develop a cohesive plan for effective enrollment and recruitment strategy across the ICEF network of schools.
Monitor the effectiveness of enrollment and recruitment strategy procedures through the use of key metrics and adjust as needed
Provide data‐driven enrollment forecasts and projections and generate action plans as needed to ensure student outreach and enrollment goals are met

**_
Team Leadership & Performance Management Responsibilities_**- Under the direction of the Managing Director of Operations, oversee, manage, and evaluate direct reports

Provide ongoing coaching to and development of direct reports, including annual goalsetting processes, periodic stepbacks and retreats, and consistent coaching meetings.
Collaborate to develop and facilitate longterm, substantive, coherent professional development plans for the enrollment team
Monitor customer service quality across the network and prompt/facilitate training as needed.
Lead organizationlevel professional development on enrollment strategy, best practices, and customer service
Lead and train school site staff around canvassing, phone banking, robust lead followup, and more
Design and launch student outreach efforts, including school visits and tours

**_
Administrative Management & Compliance Responsibilities_**- Publish and present regular status reports related to organization-wide enrollment, recruitment, and retention

Manage and administer registration, enrollment lottery, and intent to return process and associated reporting for all students
Collaborate with the development department to create or leverage existing marketing, digital media, and other electronic media outreach, website management around student enrollment,
Lead network and school site marketing efforts for student recruiting and support schools as they host information sessions, open houses, orientations, etc.
Assist with operations and compliance projects and tasks as needed
Communicate effectively orally and in writing
Other duties as assigned.

EDUCATION AND/OR EXPERIENCE

Bachelor's degree or commensurate work experience (required)
2+ years of work experience in a fastpaced, dynamic work environment
Bilingual English and Spanish preferred, knowledge of and/or experience working in the communities we serve required
Minimum of two (2) years of considerable e