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Market Access Facilitator - Salinas, United States - Agriculture and Land Based Training Association
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Description
Do you have a passion for sustainable agriculture and a just food system? Do you want to help entrepreneurs achieve their dreams of farm ownership? If so, ALBA is the place for you ALBA is a 501(c)3 non-profit organization and farm training center located in the heart of the Salinas Valley. ALBA creates opportunities for low-income field laborers through land-based training in organic farm management, helping them advance their careers or pursue the dream of farm ownership.
The Position:
The Market Access Facilitator prepares ALBA's participants for, and connects them to, direct and indirect
marketing opportunities. This includes actively searching for and building relationships with potential buyers
for organic produce. This position is part of ALBA's Education Team that provides training and direct
technical assistance to participants in the Farmer Education Course and Organic Farm Incubator.
Responsibilities
i. Market Facilitation
Ø Assist farmers with developing crop plans that meet organic requirements;
Ø Coordinate OFI crop plan with existing buyer crop plans;
Ø Provide education through direct technical assistance, small groups and workshops to build farmers'
marketing skills;
Ø Connect farmers with direct and indirect sales channels for their produce;
Ø Build relationships with and maintain a pipeline of potential buyers for farmers;
Ø Manage the Farmers Market Pilot Project in tandem with partners;
Ø Facilitate the creation of a weekly produce availability list by OFI participants;
Ø Provide buyer support for liaising with beginning farmers at ALBA; includes addressing produce
quality, pack consistency, post-harvest care, logistics, adherence to crop plans, fulfillment, and
other communication as needed;
Ø Bring in outside technical expertise as needed to support ALBA participants in achieving their
marketing and business goals;
Ø Find buyers for produce grown in ALBA's demonstration field.
ii. Other
Ø Complete special projects related to marketing, education, and other topics, and support reporting
requirements for grants;
Ø Liaise with partners, host visitors, and build partnerships in the local agricultural community;
Ø Participate in ALBA's farmer and community events;
Ø Other duties as assigned.
Qualifications: Bachelor's Degree in an agriculture or business-related discipline; Bilingual (English/Spanish);
ideally, work experience in agricultural sales and/or marketing; ability to work in a non-profit and peoplecentered
environment with shifting priorities and deadlines; knowledge of Monterey County agriculture and
produce sales; ability to communicate and maintain positive relationships with a diverse constituency,
including farmers, vendors, staff, and partners.