- Achieve revenue and profitability targets for the assigned products, segments, and programs
- Develop a clear and competitive value proposition for all products
- Develop and execute product line positioning and messaging
- Develop market specific product content, campaigns, and programs, along with related materials for use by customers, sales, eCommerce, print email, etc. Partner on execution.
- Contribute to application specific content builds for key customer segments such pharma/biotech, academics, food & agriculture, chemical process and manufacturing.
- Catch new product introductions from Product Management and lead the launch commercialization process
- Partner with channel subject matter experts to set clear channel strategies for the portfolio, ensuring channel investments are commensurate with returns
- Lead the development and execution of cross-sell, upsell, and kitting activities
- Develop materials and train the sales force on campaigns and programs
- Partner with Commercial Analytics to understand product and segment performance, adjusting strategy and tactics for accelerated growth
- Performs other duties as assigned
- Demonstrated track record of revenue and profitability growth
- Bachelor's degree from an accredited higher learning institution required; degree in business, marketing or comparable discipline a plus
- 4+ years of product, segment, and/or channel marketing experience
- Direct experience creating and delivering marketing programs for product categories or customer segments
- Analytical; understands data management and application of data to solve marketing problems
- Strong practices related to measuring campaign effectiveness, attribution/contribution, and testing
- Exhibits great creativity and resourcefulness, with the ability to take calculated and bold risks to meet desired results
- Ability to improve marketing ROI and directly impact revenue
- Thrives in a fast-paced, collaborative environment, efficiently works under pressures, within deadlines or other time essential constraints
- Self-motivated with the ability to manage and prioritize multiple projects
- Ability to travel infrequently
- Experience with lab, pharma, life science, or academic business segments highly desirable
- Possessing a portfolio of past program successes that can be shared in the interview process
- Traditional marketing training in 4P/7P framework
- Hands-on work in new media, social, and online
- Customer insights experience including a VOC toolkit with relevant examples of prior achievements
- Marketing management experience is significantly more aligned for this role than product management experience
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Manager, Product Marketing - Vernon Hills, United States - COLE-PARMER INSTRUMENT COMPANY
Description
Job Description
Job DescriptionJob Title: Manager, Product Marketing – Fluidics
Reports To: Director, Marketing
Position Location: Vernon Hills, IL
FLSA Status: Exempt
Position Summary:
The Product Marketing Manager is responsible for program creation, implementation, and results driving global revenue and profitability within the Fluidics portfolio. The successful individual will grow revenue and margin through effectively positioning and promoting products relative to customer needs and the competition. This role will be heavily engaged in the commercialization of new products, in creation and execution of market segment programs, and in promotional activities leading to customer acquisition, retention, and share of wallet expansion. The role will work with others in Global Marketing, Sales, and Product Management.
Roles / Responsibilities:
Minimum Requirements / Qualifications:
Negotiable Qualifications:
This position has not been approved for Relocation Assistance.
The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all of the duties and responsibilities associated with it.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.
