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    Product Marketing Specialist - Dallas, United States - Optomi

    Optomi
    Optomi Dallas, United States

    3 weeks ago

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    Description
    MUST BE IN DALLAS-FORT WORTH METROPLEX


    Optomi in partnership with a leading video technology company, is seeking a talented individual to join our team as a Product Marketing Specialist.

    In this role, you will be responsible for creating plans & product marketing materials for launch and penetration. In collaboration with Marketing team, you will be planning and executing product campaigns & define messaging for trade conferences. You will be able to understand opportunity, customer needs, competition & trends.

    What the Right Candidate will Enjoy:
    Working in a hybrid environment
    Entrepreneurial Mindset
    Competitive Compensation


    Experience of the Right Candidate:
    Bachelor's in marketing, business, computer/information science, or related disciplines
    MBA is plus but not required.
    Experience in product marketing (3-5 years) in the technology industry/B2B markets.
    Strong knowledge of Physical Security, IP Surveillance, Telco market
    Demonstrated ability to develop and implement successful marketing strategies.
    Exceptional written and verbal communication skills
    Creative storyteller that can craft elegant and compelling messages for complex products and succinctly explain complex ideas.
    Excellent presentation skills in public and internal forums.
    Deep understanding of B2B sales processes and how best to support sales teams and equip them for success.
    Strong analytical mind, skilled in assessing problems and making recommendations supported by data.
    Strong project management skills & ability to collaborate in cross-functional teams.
    Proficiency in data analysis and familiarity with marketing analytics tools
    Willingness to travel as needed for trade shows and customer visits.


    Responsibilities of the Right Candidate:

    Product Strategy:
    Collaborate to define and execute the product launch strategy.

    Market Research:
    Understand opportunity, customer needs, competition & trends.

    Product Positioning:
    Develop value proposition and messaging that resonates w/market.
    Go-to-Market Strategy: Create plans & product marketing materials for launch and penetration.

    Sales and Channel Enablement:
    Collaborate to create and provide product & tools training.

    Product Campaign Management:
    In collaboration with Marketing team, Plan/execute product campaigns & define messaging for trade conferences.

    Product KPI Tracking:
    Define & monitor product marketing key performance indicators to gauge initiatives/campaigns success.

    Customer Engagement:

    Collaborate with key customers and build customer relationships and collect feedback and testimonials that will be used by the marketing team.


    Services and Operations:
    Collaborate with the service delivery and operations organizations to define service delivery strategy and bundles.

    Industry contribution:
    Work on whitepapers, position papers, collateral across various industry forums/conferences to drive our products.

    Alliance:
    Management of 3rd party relationship required for the business

    Reporting:
    Delivery monthly reports to the Senior Leadership Team on the progress and challenges around product marketing.

    #J-18808-Ljbffr
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