Adobe Campaign Team Lead and Architect - Tucson, United States - Tata Consultancy Services

Tata Consultancy Services Tucson, United States

2 weeks ago

Description

1 Role:Adobe Campaign Team Lead and Architect -full-time (on-site in New Jersey or New York, NY)

2 Required Technical Skill Set*

Adobe Campaign Classic8 complete features hands on experiences
SQL,HTML5,CSS,Javascripts.
Adobe Campaign, Integration with AEM, Analytics, AEP, Target
Marketing campaign functionality expert

3 No of Requirements** 1

4 Desired Experience Range** 10 to 15 years professional experience, with 6+ years on Adobe Campaign

5 Location of RequirementUSA

Desired Competencies (Technical/Behavioral Competency)

Must-Have*

(Ideally should not be more than Should be handson and to be able to guide team

Own the Campaign onsite and offshore team
Be the SPOC for customer
Experience in architecting and designing solutions
Understand the business requirements and creating a high level design documents and architecture solutions.
Implementing Configurations, Schemas
Creating campaign workflows and deliveries, webapps
Has experience with interact with client and gather the requirements. Create Adobe campaigns as defined by client. Technically able to understand and create complex processes in Adobe Campaign.
Various types of campaign developments
Has working knowledge cross channel integration (email,SMS,Push notifications,social etc...)
Has good knowledge in installations and configurations design in Adobe Campaign with JAVASCRIPT and API integrations (SOAP).
Integration with AEM, Analytics, AEP, Target.
Designing automations
Importing data
Guidance to Operation team on best practices

Good-to-Have

Managed Default templates and able to create a templates.
Has good knowledge on offer engine management and dynamic offer assignment.
Has work experience in more than two interfaces (Analytics, front end team) with adobe campaign to gather the required data loading templates.
Managed the entirety of a campaigns logic - including audience segmentation, exclusions, and assignment of offers and channels
Self-directed analyst. Effectively utilizeprogramming tools and applications, with primary expertise in Adobe Campaign. Thought leadership and consultative skills.
Managed complete campaign executionScheduling multiple campaign waves, List generation, Output formatting
Has worked on to define marketing strategies using a combination of segmentation and business rules, and analyses of the impact of changes by modify those strategies
Experience in multiple industries

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