Senior Omnichannel Product Manager - Arden Hills, United States - Boston Scientific

Description

Additional Locations:US-MN-Maple Grove; US-MA-Marlborough

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.

About the role:

Boston Scientific is looking for a Senior Omnichannel Product Manager who will be responsible for visioning, building, and driving customer-centric, omnichannel programs and experiences for our Electrophysiology (EP) franchise to produce meaningful results for our Cardiology business.

The Senior Omnichannel Program Manager for Electrophysiology (Sr. PM) will have a deep understanding of designing, developing, executing, and measuring success of customer-centric omnichannel programs, and possesses the ability to apply this experience in creative ways that support the franchise's commercial objectives. The Sr. PM will entrench themselves in the assigned customer, becoming a Subject Matter Expert (SME) for both internal and external audiences alike. The Sr. PM must be able to translate customer insights into actionable, integrated, commercial experiences that increase awareness while simultaneously informing, educating, activating, and encouraging product preference. The ideal candidate will have a strong background in program analytics-including establishing KPIs, measuring performance, leading monthly/quarterly reporting processes, and tracking ROI.

Your responsibilities will include:

Customer and audience insights:

• Understand mindset/behavior of the EP audiences, including key customer segments, referring physicians, and AFib patients, including key barriers to adoption, to be able to effectively incorporate insights into the development of customer-centric, omnichannel, personalized objectives, strategies, and programs.

Campaign/program planning and cross-functional collaboration:

• Leverage available and initiate new data collection and market research programs to analyze and apply the customer data for planning development. Obtain and apply immersive knowledge of the customer and end user, becoming a SME on the customer, including demographic, ethnographic, psychographic, behavioral, topic- and channel-related details that inform the direction of channel plans and programs.
• Formulate and execute annual and long-range marketing plans and programs for the EP audiences. Collaborate with leadership to set direction to achieve overall organization objectives.
• Oversee all aspects of programming for assigned audiences, ensuring sister functions, partners, and dependencies are delivering as promised, to ensure results are measured and achieved. Empower collaborators to work independently, creating a team-oriented environment that welcomes early identification of and problem solving for barriers and obstacles, to ensure the team can operate in an optimal fashion. Proactively escalate and resolve potential issues by calling them to the attention of responsible parties, collaborating to identify solutions.
• Ensure EP customer-centric omnichannel plans are appropriately aligned with other BUs and best practices are shared.

Measurement and reporting:

• Collaborate with analysts and other stakeholders to create holistic campaign reports that provide actionable insights to key stakeholders and leadership. Evaluate program impact and reassess objectives and outcomes; responsible for continuous improvement of the EP audience programs; track results including identification and monitoring of key metrics.
• Establish program KPIs, track performance benchmarks, develop strategies to identify return on investment, and accelerate data-driven insights. Preference will be given to candidates who know intricacies of reports.
• Communicate proactively to all levels of management and all stakeholders, managing expectations, timelines, and logistics. Demonstrate creativity and agility by thinking creatively on the fly, applying analytical and problem-solving skills with a focus on customer experience and its intersection with viable execution.

Marketing evolution:

• Contribute to leading, guiding, and driving our marketing transformation and journey toward truly omnichannel, customer-centric experiences across divisions and workstreams (including CRM and Watchman teams). Function as an influencer who is a confident force for change who balances that with an openness to new insights, accepting challenges and leading with positive energy.
  

Required qualifications:

• Bachelor's degree
• 5+ years of marketing, communications, channel, account, or media management experience
• Experience overseeing and/or developing audience-centric, multi-channel, integrated plans for medical device/healthcare clients
• Experience developing and executing multi-channel plans that targeted healthcare audiences, including physician segments, referring physician, and patient audiences
• Experience engaging and aligning executive level leadership
• Travel up to 20%

Preferred qualifications:

• Master of Business Administration
• Experience working directly in or adjacent to marketing in a healthcare industry
• A track record in leading and delivering complex large-scale projects and partnerships, often managing a range of internal and external stakeholders.
• Excellent communication skills
• Program and project leadership skills
• Financial analysis, budget planning and management experience
• Familiarity with Salesforce, Salesforce Marketing tools (Marketing Cloud, Customer Data Platform, Interaction Studio), as well as the Microsoft Office suite of tools
  

Requisition ID:580635

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do - as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you