Wttw News, Social Media Editor - Chicago, United States - Window To The World Communications, Inc.

Description

WTTW News (Chicago PBS) is seeking a
Social Media Editor to innovate, expand reach, and increase the impact of news content through development of strategy and content for social and digital news platforms.

• In collaboration with editorial, marketing, and digital colleagues, develop, refine, and execute social strategy and voice for news with the objective of achieving established metrics and audience growth goals.
• Pitch, create, produce, schedule, distribute, and test fresh, platformspecific social content for WTTW News including text, graphics, animations, and video.
• Be responsive to realtime social and search patterns; report on live events on designated social platforms.
• Create and manage audiencedriven editorial and distribution calendar for social media content.
• Develop, document, and share analytics reporting; continuously analyze social performance and make recommendations for platform and content changes and improvements.
• Cultivate strategic external relationships with the goal of deploying a pushpull strategy to promote WTTW News content.
• Develop, follow, and share newsroom social media workflow, guidelines, and best practices.
• Supervise WTTW News social staff.
• Perform other digital production and website management duties for news as assigned.

• Demonstrated experience leading or working at a high level on a metricsdriven social media team
• Expert proficiency in organic and paid social media content production, distribution, algorithms, and analytics with a track record of driving growth for branded accounts
• Ability to work independently, proactively, and persistently in a high post volume work environment
• Ability to collaborate with content creators across broadcast and digital
• Ability to juggle multiple projects and priorities
• Exceptional attention to detail and accuracy; excellent organizational and planning skills
• Excellent writing, editing, and fact checking skills
• Strong interest in Chicago news
• Understanding of journalistic ethics and procedure as well as an understanding of public media

• 5+ experience managing and creating content for news or branded social media accounts
• High level image and video editing proficiency utilizing Adobe Creative Suite including Photoshop, Premiere, and After Effects.
• Expert knowledge of social analytics gathering, analysis, and reporting using common tools including Sprout Social, Google Analytics, and CrowdTangle
• Work experience with a news organization is preferred
• Window to the World Communications, Inc., the parent organization of WTTW and WFMT, is an Equal Opportunity Employer. _Diversity is a core value at WTTW|WFMT. We are passionate about building and sustaining an inclusive and equitable working environment for all staff. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions. WTTW|WFMT is committed to attracting and retaining a diverse staff. WTTW|WFMT will honor your experiences, perspectives, and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming._