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    Marketing Manager- School of Education - West Valley City, United States - Western Governors University

    Western Governors University
    Western Governors University West Valley City, United States

    4 weeks ago

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    Description

    The salary range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

    At WGU, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

    Pay Range: $70, $105,200.00

    If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

    Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

    **Qualified Internal applicants must apply by 5/22/2024 to be considered for this role**

    About the Role:

    The Marketing Manager is responsible for the execution of marketing strategies that support brand development, new student growth, and other priorities for the School of Education. Among the Manager's responsibilities is launching audience and offering messages and growth strategies that are school-specific (i.e., "product marketing"). The Manager will work with the Director to understand internal and external factors that affect school performance including the evolving portfolio of academic course and program offerings, industry associations and employer partnerships, target audiences, market demand trends, and competitor behavior.

    The Manager works in daily partnership with associate deans and program chairs within their assigned school to understand program goals and targets, develop campaigns and placements to support program strategies, execute on school-specific initiatives, and report on results. The Manager will spend more time interfacing and collaborating with members of the Marketing team and must build trust and wield strong influence within the organization.

    This role requires a driving action through influence vs. direct authority, as well as fluency in various marketing disciplines, including brand, traditional and digital media, SEO, content marketing, conference and event marketing, and more.

    What You'll Do:

    • Manage new school-specific campaigns and strategies to support school goals, from helping director on strategy brief creation through to delivery of final creative
    • Manage new product launch and product redevelopment process, including development of new creative and launch of program-specific initiatives
    • Help develop annual school marketing strategy, including goals with measurable KPIs, audiences, and messaging for brand/paid media, content, and partnerships. Help track campaigns, launches, and follow up across strategy.
    • Understand school target forecasts, monthly adjustments, and strategies/tactics for hitting targets. Help launch specific tactics and initiatives to drive growth.
    • Build relationships of trust with school program cluster teams - academic deans and program chairs
    • Understand and stay up on external and internal factors influencing school performance. Read industry publications and news to understand our students and prospects and the industry the college serves.
    • Translate school strategy into tactical execution by working with the school director to understand goals and audiences.
    • Research new audience targeting, industry publications, industry groups and associations, and other program level marketing opportunities
    • Work closely with the internal and agency creative teams to ensure that creative requests are accurate, on time, and on brand
    • Research strategic program and audience media placements, develop plans and budgets, manage creative requests and production.
    • Performs other related duties as assigned.
    Knowledge, Skill and Abilities You'll Need to be Successful:
    • Experience working with cross-functional teams and meeting deadlines.
    • Clearly and persuasively communicate both verbally and in writing with staff and peers.
    • Strong quantitative and strategic analysis skills.
    • Understanding of a wide variety of marketing disciplines, including traditional and digital media, SEO, content marketing, and conference and event marketing.
    • Exceptional project management and organization skills.
    Minimum Requirements:
    • Bachelor's degree in Marketing, or related field
    • Five (5) years of related marketing experience
    Preferred Requirements:
    • Client-facing agency experience.
    • Industry experience in higher education and/or areas relevant to WGU Schools (e.g., healthcare, K12 education, IT)
    Physical Requirements:
    • Prolonged periods sitting at a desk and working on a computer.
    • Must be able to lift up to 15 pounds at times.
    Why Join WGU?
    • You will be part of a growing, diverse, inclusive workforce, committed to creating pathways to a better life for our students by expanding access to education for everyone.
    • We provide comprehensive dental, vision, and medical benefits, with paid time off, parental leave, and inclusive family forming benefits.
    • We offer generous retirement and HSA company contributions.
    • You will also have opportunity for continuous learning Employees and their families receive discounted undergraduate and graduate WGU tuition.
    Disclaimer: This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities and activities may change at any time with or without notice. This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time.

    #LI-BS1

    #LI-Hybrid

    #D&I
    #AA

    As an equal opportunity employer, WGU recognizes that our strength lies in our people. We are committed to diversity.
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