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    Sr. Ecommerce Marketing Manager - Dallas, United States - American Heart Association

    American Heart Association
    American Heart Association Dallas, United States

    3 weeks ago

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    Description
    Overview

    As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.
    The American Heart Association has an excellent opportunity for a

    Senior eCommerce Marketing Manager

    in our Healthcare Business Solutions department

    If located in the Dallas metroplex, this position will work in a hybrid setting (in office approximately 1-2 days a week and as needed).


    If not located in the Dallas-metroplex, this position will work from home with expectation to travel to Dallas as needed.

    The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations.

    To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

    #TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on

    LinkedIn

    ,

    Instagram

    ,

    Facebook

    ,

    X (formerly Twitter)

    , and at

    .

    Responsibilities


    This individual will be responsible for strategic oversight and day-to-day management of Healthcare Business Solutions (HBS) eCommerce experience with specific focus on meeting customer needs and ongoing, data-driven improvements.

    Responsible for leading acquisition and user experience efforts to optimize eCommerce conversions, align with HBS

    '

    s digital strategy and drive revenue to contribute to the Association

    '

    s mission. Also responsible for collaborating across departments to drive strategy, product roadmaps, and a user-friendly experience.
    Day-to-day operations of the ecommerce experience, including coordinating product launches, product merchandising, content updates, pricing and promotions, customer communications, and marketing
    Improve customer acquisition, engagement and retention by demonstrating available analytics and SEO standard processes to develop content and manage PPC campaigns in partnership with HBS marketing teams

    Work closely with customer service, marketing, sales, UX, and content teams to understand user profiles and customer journeys across HBS properties and proactively identify customer needs.

    Coordinate with various teams to complete content and site improvements, improving user experience to meet those needs
    Participate as ecommerce SME on cross-functional ecommerce team, ensuring effective methods for maintenance, improvements, and business needs and always advocating on behalf of the customer to meet business goals
    Act as ecommerce SME on marketing, product and digital project teams
    Lead ecommerce reporting, including campaign performance, product performance, and user behavior. Leverage available analytics and tools to understand user trends and growth opportunities and make content improvements and product recommendations based on these insights
    Work with the Product Marketing teams to support brand and product marketing efforts, and incorporate ecommerce sales, profit and customer experience metrics to measure campaign performance

    Qualifications

    Bachelor's Degree or equivalent work experience
    At least five years of relevant experience
    Experience running CMS and eCommerce platforms (Adobe Commerce, Sitecore preferred) including pricing, promotions, and product management for both physical and digital products
    Experience with digital marketing strategies, campaign planning and implementation, KPIs, and reporting across channels and tactics
    Experience creating and optimizing digital content. Shown success optimizing content for increased engagement and conversions with conversion funnels, SEO standard processes, personalization principles, and testing methodologies
    Experience working on cross-functional project teams with market research, design, development, and business partners. Translate business needs to technical requirements
    Hands-on experience with web design and development processes
    Familiarity with market research, web reporting, data analytics, including practical knowledge of data-driven KPIs and report development. Must have skilled to expert familiarity with Google Analytics
    Excellent verbal and written communication skills, and ability to connect with all organizational levels
    Self-motivated and comfortable working both independently and as part of collaborative project teams
    Strong organizational skills and ability to lead multiple projects and priorities with attention to detail
    Ability to travel up to 20% local and overnight stay

    Preferred Skills:
    Experience running CMS and eCommerce platforms (Magento, Sitecore, WordPress preferred) including pricing, promotions, and product management for both physical and digital products
    Experience with digital marketing strategies, campaign planning and implementation, KPIs, and reporting across channels and tactics
    Experience creating and optimizing digital content. Shown success optimizing content for increased engagement and conversions with conversion funnels, SEO standard processes, personalization principles, and testing methodologies

    Compensation & Benefits

    The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit

    Rewards & Benefits

    to see more details.
    Compensation

    – Our goal is to ensure you have a competitive base salary. That's why we regularly review the market value of jobs and make adjustments, as needed.

    Performance and Recognition

    – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.

    Benefits

    – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
    Professional Development –


    You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.

    HeartU is the Association's national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

    Work-Life Harmonization –

    The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level.

    You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

    Tuition Assistance

    • We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
    The American Heart Association's 2024 Goal: Every person deserves the opportunity for a full, healthy life.

    As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.


    At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.

    We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

    This position not a match with your skills?

    Click

    here

    to see other opportunities.
    EOE/Protected Veterans/Persons with Disabilities

    #AHAIND2, #LI-Hybrid

    #J-18808-Ljbffr
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