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Syracuse

    Marketing and Advertising Associate - Syracuse, United States - This Is CNY

    This Is CNY
    This Is CNY Syracuse, United States

    3 weeks ago

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    Description
    Syracuse Regional Airport Authority (SRAA)

    is seeking a talented

    Marketing and Advertising Associate

    to join our dynamic team dedicated to providing exceptional best in class service to travelers from near and far at

    Syracuse Hancock International Airport.


    This position plays a crucial role in promoting our airport's services, enhancing brand visibility, and engaging with our diverse audience.

    The successful candidate will be responsible for the development and execution of various marketing campaigns and enhance the brand awareness of the Syracuse Hancock International Airport (SYR) and the Syracuse Regional Airport Authority (SRAA) across multiple platforms, including but not limited to digital marketing, various social media, brochure development, and website management.

    Other responsibilities include support for other Commercial Department initiatives including assistance with the administration of our in-house advertising program, event planning, and other duties as required.

    The position reports to the Chief Commercial Officer or designee.

    Typical Work Activities
    Assist in the development and implementation of marketing strategies to promote our airport and the services offered.
    Create engaging content for marketing materials, including social media posts, email campaigns, blog articles, and advertisements.
    Manage social media accounts and engage with followers to increase brand visibility and audience engagement.
    Coordinate with external vendors and agencies to execute advertising campaigns across digital, print, and other media channels.
    Assists with website maintenance, including publishing and editing content.
    Conduct market research and analyze consumer behavior to identify trends and opportunities.

    Provide support for our in-house advertising program including placement of purchase requisitions, communication with advertisers, preparation of contracts, and minor installations inside the terminal.

    Monitor and report on the performance of marketing campaigns, including key metrics.
    Stay up to date with industry trends and best practices in marketing and advertising.
    May perform other duties as assigned.
    Requirements
    Proven experience in marketing or advertising roles, with a strong understanding of digital marketing channels and techniques.
    Excellent written and verbal communication skills, with the ability to create compelling content.
    Proficiency in social media management tools and analytics platforms.
    Strong analytical skills and the ability to interpret data to drive informed decisions.
    Creative thinking and problem-solving abilities.
    Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
    Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
    Thorough knowledge of all media used in marketing, their characteristics and applicability
    Thorough knowledge of the principles and practices of effective written communications
    Good knowledge of writing style, vocabulary, spelling and grammar; technical writing skills preferred
    Good knowledge of newsletter design

    Ability to communicate clearly and effectively, both verbally and in writing, with individuals and groups from diverse backgrounds, including vendors, tenants, customers, management, and staff.

    Ability to establish and maintain effective interpersonal working relationships with others
    Ability to research and verify information
    Ability to proofread written publications and graphics
    Working knowledge of Microsoft 365, Word Press, Illustrator, Photoshop and Canva
    Ability to engage with online community on behalf of a brand
    Ability to work independently with minimal supervision
    Ability to use good judgment
    Tact and courtesy in dealing with staff and public

    Ability to meet the physical requirements of the position, which includes being stationary at a desk, utilizing a computer workstation, being mobile throughout the airport, and being able to speak clearly, with or without reasonable accommodation.

    Ability to work evenings, weekends, and holidays when necessary for airport events or emergencies.
    Ability to manage and protect confidential information.
    Minimum Qualifications
    A. Bachelor's degree in Marketing, Advertising, Communications, or related field from a regionally accredited or New York State registered College or University, or
    B. Four (4) years of paraprofessional or professional level work experience, or its part-time equivalent, in marketing, advertising, communications, or a related field, or
    C. An equivalent combination of training and experience as defined by the limits of (A) and (B).
    Special Requirements
    Must obtain and maintain Security Identification Display Area (SIDA) clearance
    *Any offer of employment is contingent on passing a pre-employment background check and security clearance.

    **This is a Civil Service

    provisional position.


    The incumbent will be required to take an open/competitive exam given by Onondaga County Civil Service and be reachable on the certified list to obtain permanent civil service status and retain the position.

    Benefits
    Comprehensive salary and benefits package, including medical/dental/vision coverage upon date of hire, Flexible Spending Accounts
    Generous paid time off
    New York State deferred compensation (457b)
    Employee Assistance Program and membership in the New York State Local and Employee Retirement System.
    Opportunity for professional development
    Exciting work environment at a leading airport with opportunities for growth and collaboration.
    To learn more about our organization, visit:

    Application Instructions

    If you are passionate about marketing, enjoy working in a dynamic and creative environment, and are eager to contribute to the success of the SRAA, we encourage you to apply for this exciting opportunity.

    Join us in shaping the future of travel and hospitality Interested candidates should apply online, submit their resume, cover letter detailing relevant experience and qualifications, and include 3 professional references.

    We look forward to hearing from you

    SRAA is an Equal Opportunity Employer, dedicated to developing a diverse and inclusive workforce that is representative of the people and region we serve, and encourages people from all backgrounds to apply.

    #J-18808-Ljbffr
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