Marketing Specialist, RSI Logistics - Dallas - Trinity Structural Towers

Description

Overview

Delivering Goods For The Good Of All - TrinityRail

While TrinityRail has built one of the broadest and deepest railcar platforms in the world, it's what's inside our cars that counts. We are proud to manufacture, maintain, and manage the railcars that deliver the indispensable goods that keep our lives, and our economy, rolling. "Delivering Goods For The Good Of All" is why we proudly come to work each day, and this is why our company exists. This is our purpose. TrinityRail provides- Railcar Manufacturing: - Railcar Leasing Solutions: - Railcar Maintenance & Parts: - Fleet Management Services: For more information, visit us at Learn more about Trinsight: Trinsight is TrinityRail's cloud-based platform purpose-built to bring your fleet into focus, allowing you to transform and streamline your supply chain with real-time tracking, analysis and management features that modern logistics demands. For decades, TrinityRail has been delivering the goods that keep North America moving. A humble promise to transport the everyday things that make everybody's lives better. It\'s our commitment to being stewards of the supply chain connecting companies with customers. People with products and Delivering Goods for the Good of All. While we\'ve built one of the broadest and deepest railcar platforms in the world, to us it\'s what\'s on the inside that counts. And the purpose these products serve for you like grain the secret ingredient for making memories, or gravel that paves the way for a getaway, fuel to power the road trip of a lifetime, cars that transport us to exciting new places, and essential chemicals that purify our water food and promote a healthy way of life. Indispensable goods that truly move us and keep our lives, and our economy rolling. TrinityRail is proud to

RSI Logistics provides rail software and logistics solutions and is searching for a growth-minded Marketing resource to be based at parent company Trinity Industries' corporate HQ in Dallas, TX.

What You'll Do:

• Understand customer needs, challenges, buying journey, and value perception to guide decision-making on marketing efforts that generate leads, support sales and customer operations, and drive brand awareness.
• Collaborate with sales, product, and customer operations to share insights and align on customer, market, and competitive understanding.
• Leverage insights to implement strategies that drive growth and reinforce brand equity.
• Lead marketing projects and campaigns, including new product launches, ensuring alignment with strategic goals, timelines, and budgets.
• Assist in crafting key messaging and positioning to optimize product value and market fit.
• Execute digital marketing content and strategies including website and blogs, social media, SEO, lead-gen, inbound marketing, customer communications, and marketing automation.
• Support development of sales tools and content including CRM management, sales presentation material, enablement content, and conference strategy and execution.
• Coordinate advertising including search, social, sponsorships and industry ad placement and execution.
• Maintain brand materials and usage guidelines, and support creative development as needed.
• Develop communication materials for product offerings targeting internal stakeholders and external customers.
• Conduct market research, gather product KPIs, and perform competitive analysis for business reviews.
• Continuously monitor market and competitor strategies to inform product offerings.

What You'll Need:

• Bachelor's degree in Marketing, Business, Communications, or a related field required.
• 5 plus years of experience in B2B marketing or a similar role in B2B environment.
• Understanding of the freight rail, logistics or supply chain space and its market dynamics is preferred.
• Proven experience creating sales enablement content, such as presentations, product sheets, and case studies.
• Excellent communication and presentation skills, with the ability to articulate complex concepts to diverse audiences.
• Familiarity with content tools (e.g., Adobe Suite), CMS (e.g., WordPress), and CRM and marketing automation tools (e.g., Salesforce, HubSpot, Pardot).
• Experience in market research, competitive analysis, and monitoring market trends.
• Strong organizational skills, with history of bringing projects to completion and ability to manage multiple projects and priorities.
• Able to work independently with moderate direction.
• Learn sophisticated concepts quickly and think critically.
• A great teammate and true collaborator with outstanding interpersonal skills.

EOE

Trinity Industries, Inc., and its subsidiary or affiliated companies (hereinafter "Trinity") are committed to equal employment opportunity. It is our policy to consider candidates for employment without regard to race, color, sex, sexual orientation, gender identity, religion, age, national origin, disability, or veteran status.

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Trinity participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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Trinity is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to . This email address should only be used for accommodations and not general inquiries or resume submittals.

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