Jobs
>
Portland

    Director, Marketing and Communications - Portland, United States - CareOregon

    Default job background
    Description
    Job Title

    Director, Marketing and Communications

    Job Code

    A463

    Department

    Brand, Marketing & Communications

    Manager Title

    Vice President, Brand, Marketing and Communications

    Direct Reports

    Brand, Marketing, and Communications Teams

    Exemption Status

    Exempt

    Management Level

    Director

    Requisition #

    24043

    Pay and Benefits

    Estimated hiring range $147,600 - $178,600 / year, 10% bonus target, full benefits.

    Job Summary

    This position is responsible for overseeing and guiding all aspects of the organization's marketing and communication strategies. Primary duties include technical and operational planning and oversight, as well as resource, relationship, and people management. This position requires a seasoned professional with a strong blend of strategic thinking, team leadership, and exceptional communication skills.

    Essential Responsibilities

    Technical/Operational Leadership

    Oversees brand strategy, ensuring consistent and compelling brand positioning across all channels and touchpoints.
    Defines and refines brand positioning, messaging, and visual identity.

    Oversees the planning, execution, and evaluation of integrated, multi-channel marketing campaigns, utilizing a mix of digital, social media, email, experiential, and traditional marketing channels.

    Monitors campaign performance and adjust strategies for optimal results.
    Directs the creation of engaging and effective marketing and communications campaign, including message development and content strategies.
    Ensures consistent messaging and branding across all marketing materials.
    Cultivates and maintains relationships with media outlets, journalists, and industry influencers.
    Develops and distributes press releases and manages media inquiries.
    Oversees the organization's visibility, including earned, owned, and paid media, including social media
    Utilizes analytics tools to track and analyze marketing performance metrics.
    Prepares regular performance reports for management, highlighting key insights and recommendations.

    Strategic/Operational Planning

    Participates in the development of vision, goals, and strategic plans for the department.
    Provides input into the strategic plans of the organization.
    Develops annual team goals that align with organizational strategic goals in collaboration with the Vice President.
    Develops short and long-term plans and policies; oversees the development and execution of standard operating procedures.
    Maintains a business unit view while establishing department priorities, being cognizant of broader business unit and organizational impacts.

    Financial/Resource Management

    Recommends budgets in alignment with short and long-term plans.
    Manages resources to ensure priorities are accomplished.
    Approves resource allocations within budget, including people, finances, and timelines.

    Relationship Management

    Leads effective communication system for work group(s), ensuring a collaborative culture.
    Builds and ensures effective relationships across internal teams and external.
    Partners with internal leaders and managers in identifying improvement plans and processes.
    Represents CareOregon in external meetings and functions, providing productive leadership presence and effectiveness.

    Employee Supervision

    Directs team(s) and establishes team direction and goals in alignment with the organizational mission, vision, and values.

    Identifies work and staffing models; recruits, hires, and oversees a team to meet work needs, using an equity, diversity, and inclusion lens.

    Identifies department priorities; ensures employees have information and resources to meet job expectations.

    Leads the development, communication, and oversight of team and individual goals; ensures goals, expectations, and standards are clearly understood by staff.

    Manages, coaches, motivates, and guides employees; promotes employee development.
    Incorporates guidance from CareOregon equity tools into people leadership, planning, operations, evaluation, budgeting, resource allocation, and decision making.
    Ensures team adheres to department and organizational standards, policies, and procedures.

    Evaluates employee performance and provides regular feedback to support success; recognizes strong performance and addresses performance gaps and accountability (corrective action).

    Performs supervisory tasks in collaboration with Human Resources as needed.

    Organizational Responsibilities

    Perform work in alignment with the organization's mission, vision and values.

    Support the organization's commitment to equity, diversity and inclusion by fostering a culture of open mindedness, cultural awareness, compassion and respect for all individuals.

    Strive to meet annual business goals in support of the organization's strategic goals.
    Adhere to the organization's policies, procedures and other relevant compliance needs.
    Perform other duties as needed.

    Required

    Experience and/or Education

    Minimum 10 years of marketing and communications experience that includes brand management, marketing strategy, public relations management, and content creation

    Preferred

    Minimum 4 years of experience in a supervisory position
    Health care experience
    Agency experience
    Brand Management, PR and/or Social Media Certification

    Knowledge, Skills And Abilities Required

    Knowledge

    Understanding of marketing, and communications needs within the Medicaid, managed care and/or health insurance industry
    Knowledge of managed care and health plan concepts, principles, practices, and regulations
    Knowledge of the principles of graphic design layout and format for professional production
    Understanding of financial structures, fiscal responsibility, and economic impact of business decisions

    Skills And Abilities

    Excellent skills in leading in brand management, positioning, and content messaging
    Strong abilities in leading and overseeing integrated marketing campaigns
    Ability to effectively lead media and public relations
    Exceptional communication skills, both verbally and in writing; ability to present effectively to a variety of audiences
    Strategic thinking and planning skills; ability to effectively convey business unit goals and plans, ensuring integration into strategic plans and initiatives
    Ability to balance strategic and operational priorities, and proactively identify and resolve operational barriers and issues
    Skilled in budget and resource plan development and management
    People management skills, including hiring, goal setting, coaching, performance management, and development
    Proficient developing key performance indicator metrics reporting for marketing operations using spreadsheets, business intelligence tools, pivot tables, graphs, and charts
    Ability to create and develop strategic partnerships with multiple stakeholders internally and externally
    Ability to work with internal and external stakeholders regarding technology, process, and regulatory issues
    Ability to work effectively with diverse individuals and groups
    Ability to learn, focus, understand, and evaluate information and determine appropriate actions
    Ability to accept direction and feedback, as well as tolerate and manage stress
    Ability to hear and speak clearly for 3-6 hours/day
    Ability to see, read, and perform repetitive finger and wrist movement for at least 6 hours/day

    Working Conditions

    Work Environment(s): ☒ Indoor/Office ☐ Community ☐ Facilities/Security ☐ Outdoor Exposure

    Member/Patient Facing:
    ☒ No ☐ Telephonic ☐ In Person

    Hazards:
    May include, but not limited to, physical and ergonomic hazards.


    Equipment:
    General office equipment


    Travel:

    May include occasional required or optional travel outside of the workplace; the employee's personal vehicle, local transit or other means of transportation may be used.

    Candidates of color are strongly encouraged to apply. CareOregon is committed to building a linguistically and culturally diverse and inclusive work environment.

    Veterans are strongly encouraged to apply.

    We are an equal opportunity employer.

    CareOregon considers all candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or veteran status.

    Visa sponsorship is not available at this time.

    #J-18808-Ljbffr


  • Portland Rescue Mission Portland, United States

    Overview · Portland Rescue Mission, is seeking a Marketing Communications Manager . This gifted servant will personify strategic creativity, marketing best practices, and teamwork as they join a Christ-centered team with an award-winning culture and a commitment to serving other ...


  • Girls Inc of the Pacific Northwest Portland, United States

    Job Description · Job DescriptionSalary: $51,000-$55,000 annually · Girls Inc. is a non-profit organization whose gender-specific and research-based programming is focused on equipping girls with the tools necessary to lead healthy, academically successful, and economically-indep ...


  • Catlin Gabel School Portland, United States

    Job Summary: · Catlin Gabel School is a leading independent school that provides a progressive education to students. Our community is committed to academic excellence, inclusivity, and the holistic development of each student. We are seeking a dynamic and experienced Director of ...


  • The Pathfinder Network Portland, United States

    WHO WE ARE · Since 1993, The Pathfinder Network (TPN) has been providing justice-system impacted individuals and their families the tools and support they need to be safe and thrive in our communities. We serve individuals experiencing incarceration, those reentering the communi ...


  • The Pathfinder Network Portland, United States

    Job Type · Full-time · Description · WHO WE ARE · Since 1993, The Pathfinder Network (TPN) has been providing justice-system impacted individuals and their families the tools and support they need to be safe and thrive in our communities. We serve individuals experiencing inc ...


  • Kaiser Permanente Portland, United States

    Job Summary: · Reporting to the Regional President, this position has regional responsibility to achieve the Region-s mission and overall business objectives, with particular focus on the deployment, promotion, and protection of the powerful Kaiser Permanente national brand with ...


  • Kaiser Permanente Portland, United States

    : Job Summary: · Reporting to the Regional President, this position has regional responsibility to achieve the Region-s mission and overall business objectives, with particular focus on the deployment, promotion, and protection of the powerful Kaiser Permanente national brand wi ...


  • Penn Foster Inc Portland, United States

    Job Title · Marketing & Communications Project Specialist · Job Code · A32354 · Job category · Full Time Staff · Terms and Hours · 12 month, Full Time Exempt · Salary Range · Starting salary $55,000; commensurate with experience · Job Summary · The Marketing & Communication ...


  • Kaiser Permanente Portland, United States

    Reporting to the Regional President, this position has regional responsibility to achieve the Region-s mission and overall business objectives, with particular focus on the deployment, promotion, and protection of the powerful Kaiser Permanente natio Communications, Marketing, Co ...


  • Dickey's Barbecue Portland, United States

    Company Summary · Since 1941, we have exhibited a passion for not only great barbecue but great people. That's why we offer a workplace where employees are given meaningful growth opportunities and rewarded for their loyalty and contributions. Hardworking, passionate individuals ...


  • Vibram Group Portland, United States

    As the Marketing Communications Manager at Vibram, you will play an integral role on the Vibram North America marketing team – responsible for brand and product messaging throughout Vibram's various channels. Reporting directly to the VP of Marketing, you will be responsible for ...


  • Vibram Portland, United States

    Job Description · As the Marketing Communications Manager at Vibram, you will play an integral role on the Vibram North America marketing team - responsible for brand and product messaging throughout Vibram's various channels. Reporting directly to the VP of Marketing, you will b ...


  • Mac's List Portland, United States

    WHO WE ARE · Since 1993, The Pathfinder Network (TPN) has been providing justice-system impacted individuals and their families the tools and support they need to be safe and thrive in our communities. We serve individuals experiencing incarceration, those reentering the communit ...


  • Mac's List Portland, United States

    POSITION SUMMARY · Portland Youth Philharmonic (PYP), America's longest continually running youth orchestra, seeks a creative and strategic marketing professional to join our team as Marketing & Communications Director (MCD). The MCD is responsible for developing and implementing ...


  • Morrison Child and Family Services Portland, United States

    · TITLE: Vice President, Development, Marketing, and Communications · DEPT/PROGRAM: Development/Administration · REPORTS TO: CEO · STATUS: Exempt; Regular · EEO CLASSIFICATION: Directors and Managers · SALARY: $110,000-$122,500/yr. ($52.88/hr. - $58.89/hr.) · POSITION SUMM ...


  • Morrison Child and Family Services Portland, United States

    TITLE : Vice President, Development, Marketing, and Communications · DEPT/PROGRAM: · Development/Administration · REPORTS TO :CEO · STATUS: · Exempt; Regular · EEO CLASSIFICATION: · Directors and Managers · SALARY: · $110,000-$122,500/yr. ($52.88/hr. - $58.89/hr.) · POS ...


  • Vibram Portland, United States

    Job Description · As the Marketing Communications Manager at Vibram, you will play an integral role on the Vibram North America marketing team - responsible for brand and product messaging throughout Vibram's various channels. Reporting directly to the VP of Marketing, you will ...


  • MorningStar Senior Living Portland, United States

    Marketing/Sales DirectorFulltime - SalaryPay Range: $75, $80,000.00ExemptSchedule to be discussed at time of interview at the community.Make a difference by leading the team in introducing and welcoming new treasured residentsAt MorningStar Senior Living, we talk a lot about cult ...


  • ICF Portland, United States

    · **ICF is a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. Our core values include Embracing Difference; we seek candidates who are passionate about building a culture that encourages, embraces, ...


  • MorningStar Senior Living Portland, United States

    Marketing/Sales Director · Fulltime - Salary · Pay Range: $75, $80,000.00 · Exempt · Schedule to be discussed at time of interview at the community. · Make a difference by leading the team in introducing and welcoming new treasured residents · At MorningStar Senior Living, we ta ...