- Incorporate SEO best practices and stay apprised of changes and trends
- Understand e-commerce trends in web design and user behavior, and how they might apply to lifetime education offerings
- Understand accessibility requirements and best practices and how to apply them to our digital ecosystem
- Create and apply basic design and branding and basic edits to website CSS
- Build webpages or microsites for one-off events and initiatives, using existing templates and platforms
- Have and apply general knowledge of UX best practices
- Website content updates (perform minor updates upon request from programs and other staff, plan and write webpage copy and blog posts, produce basic images and design choices using a tool like Canva)
- Manage content calendar( s) for a variety of digital channels, and project manage the contributions from team members
- Basic multimedia content production (create short videos for use on website and social platforms)
- Maintain a unified voice and tone across platforms and channels.
- Manage multiple websites and understand how they fit together and support unique learner and instructor audiences
- Understand how social media and other platforms interact and integrate with our websites
- Work closely with marketing and enrollment management staff to provide a continuous and seamless experience for prospective learners
- Integrate websites and other digital platforms with related Duke and LILE technology, including CRM and registration management platform (DestinyOne)
- Develop and implement our social media strategy
- Work with Sr. Director of Marketing and Communications on an overall digital strategy and the development of a global digital brand (including a new website)
- Support the marketing team with digital ad campaigns as needed
- Track marketing analytics and enable tracking codes (e.g. Google Tag Manager)
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departmental web administrator - Durham, United States - Duke University
Description
Duke University:Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America's leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.
The Digital Strategist and Website Administrator will oversee the digital marketing ecosystem for Duke Learning Innovation and Lifetime Education (LILE). This includes strategy and implementation for a number of websites, social media platforms, and other digital assets, as well as content management for our digital platforms.
Website management
Education
BA or BS in journalism, marketing, English, graphic design or related field.
Experience
A minimum of 2 years of applicable experience is required. Graphic experience or background preferred. Proficiency with PC-based environment in all Microsoft Office products, HTML, Dreamweaver, Java Script, Acrobat, and some type of image editing product (Photoshop, etc.).
Degrees, Licensures, Certifications
BA or BS in journalism, marketing, English, graphic design or related field.
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
