Avp, Marketing - Costa Mesa, United States - Synchrony

Synchrony

Verified Company

Costa Mesa, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Job Description:

Role Summary/Purpose:

The AVP, Outdoor Marketing will lead development and execution of marketing strategies to drive sales growth and profitability for Outdoor industries.

This role will manage client relationships at all levels of the organization and works closely with sales and OEM partners to drive loan and credit volume for Synchrony while meeting partner sales goals.

_ We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._

Essential Responsibilities:

Partner with business and client team to lead, develop, implement, and monitor dynamic annual marketing plans.
Deliver Marketing programs and strategies through crossfunctional matrixed organizational structure via multiple channels
OEM client partners, dealers, consumers.
Establish and develop key relationships with partner and prospective organizations.
Help develop strategic vision for power sports industry and develop partner specific and industry specific marketing strategies and initiatives across the entire product suite from secured installment to revolving financing solutions.
Optimize marketing spend and pursue additional funds to meet growth goals.
Identify industry segments to test and implement programs to grow these segments.
Manage all aspects of the value proposition development, including tracking industry trends, competitor's and customer experience metrics. Ensure program profitability and penetration through continued enhancements.
Monitor & manage performance of all key credit and marketing metrics vs. plan for entire industry. Assist in the development of the Synchrony planning cycle.
Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

Bachelor's Degree, or, in lieu of a degree, a high school diploma/GED and 9 years of marketing experience in the credit card or financial services industries
Minimum of 5 years of marketing experience, preferably in credit card or financial services
Minimum of 1 year of experience with direct marketing channels
Ability to travel as needed ~ 30%

Desired Characteristics:

Advanced degree (MS, MBA).
Strong project management skills with the ability to flex to changing business needs and priorities
Experience managing and leading client marketing programs
Experience with digital & direct channels mail, online, paid and earned media and mobile.
Experience developing and delivering presentation decks.
Outstanding communications, relationship building, influencing and collaboration skills.
Strategic thinking with ability to develop and implement actionable plans to drive business results.

Grade/Level: 11
***The salary range for this position is
90, ,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 47) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future nonexempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued.

We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work.

Together, we're buil