Outreach and Digital Coordinator - Bronx, United States - Neighborhood SHOPP

Neighborhood SHOPP

Verified Company

Bronx, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

THE NEIGHBORHOOD SELF HELP BY OLDER PERSONS PROJECT, INC.

975 KELLY STREET SUITE 401 BRONX, NEW YORK

Position Available

Job Title:
Digital Coordinator and Outreach - Caregivers Program

Supervisor:
Program Director

Job Status:
Full Time / 35hrs per week

Job Location:
Hybrid in Office/ and Work from Home

Salary Range:
$55,000-$60,000

Founded in 1980, Neighborhood Self Help by Older Persons Project (SHOPP) is a non-profit social service agency located in the Bronx serving older adults and families caring for an ill, frail, or disabled loved one.

SHOPP's mission is based on the philosophy of self-help.

We believe that older adults are capable of helping themselves and helping others improve their capacity to deal with the physical, emotional, social, and financial challenges they face as they age.

SHOPP has several service programs that includes Community Care Network Program (CCNP); VIP Elder Justice; NY Connects of the Bronx; Case Management & Friendly Visiting Program; Caregivers Program, Lafayette Estates NORC Program;

Older Adult Centers:
Casa Boricua, Leon, Soundview, and Guess.

SHOPP Caregiver Support Program (CSP) supports formal and informal caregivers caring for an ill, frail, disabled or cognitively impaired individual with Alzheimer's or other forms of Dementia; or those 55 plus Kinship relation
- grandparent raising a grandchild(ren). The
Outreach and Digital
Coordinator will be responsible for performing intakes on callers/ walk-ins seeking services and support, oversee outreach initiatives in the community to generate client referrals as well as promote events, messages and content to help engage clients and potential partners.

Services to be Rendered:
The
OUTREACH and Digital
COORDINATOR is specifically responsible for the following:

Complete Caregiver Intakes and preliminary assessments on callers seeking information, support, and services.
Coordinate weekly virtual outreach initiatives to generate and identify client referrals, educate communities, build linkages and contacts for the programs, recruit volunteers, and identify organizations able to host and support our efforts in the local community.
Follow outreach plan to promote the program and its services.
Generate leads of community partners to host SHOPP services through facetoface meetings or virtually due to pandemic.
Conducts research to create informed and attractive content that appeals to a target audience of potential customers via Social Media, Newsletter, Website. The content is placed in formats that can be used on various channels and reflective to the diverse communities we serve.
Work with SHOPP program staff to develop and promote events, messages and content to help engage clients and potential partners.
Create postings, marketing and advertisement material that can be shared to communicate with consumers. The postings should streamline the brand and reputation of SHOPP.
Responsible for following any conversations relative to the post and to interact with any public responses. Ensure you maintain the integrity of the SHOPP brand.
Enhance vision and SHOPP brand by posting agency appropriate pictures, text, videos and other content used to draw attention to the brand or topic.
Set goals to track the efficiency of campaigns / content and compare similar campaigns / content to ensure it is reaching the intended target of customers/consumers.
Cultivate relationships and manage constant contact list to ensure potential partners are placed on list.
Be available to provide support to the Caregivers Program team by effectively moving prospects clients through the process, when needed.
Build relationships and visit community agencies, churches, institutions, and other community locations to generate referrals, promote our services, and explore partnerships and crosspromotion opportunities.
Coordinate opportunities to present virtual workshops, presentations and/or activities.
Promote SHOPP services in the community using local resources (i.e. bulletin boards), Community Boards, local media, and the internet.
Attend monthly supervision and team meetings.
Participate in and represent SHOPP in community fairs and events.
Log and track units of service as mandated by SHOPP and NYC AGING.
Maintain an accurate Worker Log and other supporting documentation.
Effectively utilize social media and other digital and communication tools to reach a broad audience. Follow and subscribe to professional development resources (i.e. enewsletters, professional social media, national aging websites, etc.).
Adhere to NYC AGING and other relevant government guidelines, regulations, procedures, and compliance expectations.
Comply with SHOPP Personnel Policy.
Communicate with supervisor and other staff in a timely fashion and meet all required deadlines.
Perform other tasks as assigned by the Program Director.