Manager of Marketing Web and Technology - St Paul, United States - Bethel University

Bethel University St Paul, United States

1 week ago

Description

Manager of Marketing Web and Technology

ID
# of Openings

1

Category

The Office of Marketing & Communications

Location

Hybrid - Anderson Center

Type

Full-Time

Months per year

12

Hours per week

40

Max

USD $80,000.00/Yr.

Min

USD $70,000.00/Yr.

Benefit Eligible

Benefit Eligible

FLSA Status

Exempt

Job Summary

We anticipate closing this position to new applicants on May 10th.

Leading at the intersection of strategy, execution, and creative, the Marketing Manager for Web and Technology will develop, implement, and execute strategic plans to effectively use and grow the university's marketing technology stack to accomplish marketing objectives-to grow enrollment, extend reach and reputation, and create a best-in-class marketing operation.

Responsibilities

Project management
Create strategies and project plans.

Provide leadership to team members.
Contribute personally to ensure projects meet defined goals, are within budget, and delivered on time.
Team management
Provide direct supervision to assigned team members, f

ocusing on ensuring their success and professional development.
Performance analysis

Analyze performance data to evaluate the success of marketing efforts and come up with new ideas to improve effectiveness and increase ROI.

Required Skills

Knowledge of marketing strategies, channels, and branding.
Fluent with the technologies required to be effective in marketing and provide strategic leadership (e.g. Salesforce, Cascade CMS, Google Analytics, HotJar, Wufoo, Slack, etc.).
Highly organized and detailed.
Ability to manage multiple priorities and projects at once.
Combination of experience, knowledge, and skills necessary to develop, implement, and execute marketing strategies.
Analytical skills to measure marketing performance and make adjustments as necessary.
Strong interpersonal skills with the ability to communicate effectively with senior leaders, colleagues, direct reports, external stakeholders, and vendors.
Represent the marketing team to university partners and external vendors.
Superb leadership ability-bringing out the best in direct reports and achieving high results.
Solid understanding of design principles and writing styles.
Ability to think creatively and innovate to solve problems.

Experience

Required Experience:
5+ years of experience in marketing, advertising, and/or public relations.
Experience leading cross-functional teams of direct and/or indirect reports.

Preferred Experience:
5+ years of experience in marketing, advertising, and/or public relations.
Experience leading cross-functional teams of direct and/or indirect reports.
Experience in higher education or an agency.

Education

Required Education:
Bachelor's degree.

Preferred Education:
Bachelor's degree in a related field.
Master's degree.

Additional Information

Occasional nights and weekends may be required.
Must be able to sit at a computer for extended periods of time.

Bethel seeks to recruit, retain, develop, and support a diverse workforce who contributes to our educational and Christ-centered mission.

Bethel encourages candidates to apply who can assist the University to develop a faculty that reflects the diversity of people in God's kingdom through a variety of ethnicities, cultures, and lived experiences.

Learn more about our commitment to diversity in hiring .

Bethel University is a leader in Christ-centered higher education with approximately 6,300 students from 48 states and 32 countries enrolled in undergraduate, graduate, seminary, and adult education programs.

Based in St. Paul, Minnesota, Bethel offers bachelor's and advanced degrees in nearly 100 fields.

Educationally excellent classroom-based and online programs equip graduates to make exceptional contributions in life-long service to God and the world.

Bethel employs qualified individuals regardless of race, color, national origin, sex, disability, age, marital status, veteran status, familial status, and status with regard to public assistance.

Individuals must be able to perform the essential functions of the position with or without reasonable accommodations.

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