Director, Influencer Lead - New York, United States - Pfizer

Pfizer

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Why Patients Need You

Through the power of our seven portfolios, we have an unparalleled opportunity to learn faster, act quicker, and be bolder.

Whether you are responsible for leading commercial strategies or supporting the development and implementation, your role can transform the way we bring our products to get them into the hands of patients faster and with more impact.

What You Will Achieve

Do you excel in building something from the ground up? Join our newly established Earned Media and Partnerships organization within the Chief Marketing Office to:

Develop an Influencer center of excellence across Pfizer's commercial organization
Build and manage holistic online influencer strategy (KOL, patient, celeb) for commercial organization
Create consistent approach to engaging, contracting and activating influencers across commercial organization and aligned with our corporate affairs strategy
Manage the process and strategy for how we nurture influencer relationships
Find synergies across brands and therapeutic areas for influencer engagement and activation
Manage budget for earned media and partnerships team
This highly visible role will be a key member of the Earned Media and Partnerships team; partnering closely with crossfunctional team members across the Chief Marketing Organization, Corporate Affairs and Brand teams

How You Will Achieve It

Responsibility for driving influencer strategy for Pfizer's commercial organization to support our therapeutic areas and business priorities
Implement influencer strategies connecting audiences to our therapeutic areas
Partner with our corporate affairs team, media planning team and brand teams to plan and activate influencer plans
Build and maintain first for Pfizer commercial organization's center of excellence for influencer engagement including identification of influencers, assessment of influencers, engagement and contracting and measurement of Influencer impact
Oversee the endtoend management of influencer campaigns content creation, channel distribution, channel strategy and measurement of impact
Relationship management with top influencers, managers, agents
Collaborate with and lead agency and vendor partners for execution of influencer activations
Ensure compliance with all regulations and guidelines for influencer partnerships in the pharmaceutical space
Have an uptodate knowledge of the latest trends, platforms and best practices for influencer campaigns
Deep understanding of influencer engagement and how to compliantly partner
Takes appropriate risks to challenge the status quo
Has the ability to lead unique and complex projects
Acts independently on selfinitiated projects and spots opportunities for improvement without being directed to do

Qualifications:

Must-Have

Bachelor's degree
10+ years of Influencer experience either inhouse or at the agency setting
Strong understanding of social media platforms, influencer marketing and listening tools
Strong examples of past work executing endtoend influencer campaigns
Strong relationships management skills in nurturing relationships with influencers directly on behalf of a major brand
Strong project management skills
Growth mindset and ability to build something new in a white space
Excellent written skills
Strong understanding of the legal and compliance regulations in the influencer marketing space
Background on digital and social communications to drive therapeutic area / brand awareness and visibility
Experience working with organizations going through transformations is a plus
Compelling communication skills
Aptitude for convincing others (internally and externally) of the value of their ideas
Exceptional interpersonal skills andmastery of working in a matrix environment
Must be able to both drive strategy and execute with speed and high quality
Role model for the PFE Values (Courage, Excellence, Equity and Joy)
Executive presence and ability to interact and influence effectively with all levels of the organization

Nice-to-Have

Master's degree

Additional Job Information:

Last Date to Apply:
April 30, 2024

Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.

These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure.

Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.

Therefore, if you are a licensed physician wh