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    DB Marketing Lead Analyst - Irving, United States - Citigroup Inc

    Citigroup Inc
    Citigroup Inc Irving, United States

    3 weeks ago

    Default job background
    Description


    The Digital Marketing Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business.

    Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise.

    Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers.

    Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.


    Responsibilities:


    Ensure all campaigns are executed within the business framework and that any identified issues are managed across functions/lines of business and closed on time.

    Support the exploration and development of marketing enhancements in support of our overall strategies

    Oversee overall campaign planning and execution from a strategic perspective.

    Define and present go-to-market strategy for new journey enhancements and features, partnering with digital usage and creative teams

    Develop Journey marketing processes to optimize engagement model between Digital Marketing and Journey teams

    Review marketing strategies, plans and creative with Journey leads at critical phases of process

    Socialize Journey enhancement roadmaps and supporting customer research

    Support digital usage teams in delivering against key Scorecard metrics, including Mobile Usage, Digital Usage and Digital Enrollment


    Monitor and report on digital customer experience issues that impact marketing and create action plan in partnership with Journey Owners to resolve.

    Proactive in identifying customer experience pain points and opportunities.

    Recommend innovative and creative ways for how marketing can drive adoption of new Mobile App functionality.

    Partner with Mobile/Digital Container team to build out marketing infrastructure and capabilities to drive improved marketing performance

    Ensure that projects are effectively planned, managed and monitored


    Partner closely across the organization with cross functional teams including journeys, products, channels, operations, decision management, marketing information management, legal, privacy, control, compliance, etc.

    Present Journey enhancement updates, roadmaps and marketing recommendations to Senior Marketing leadership


    Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

    Qualifications:

    6-10 years of experience in Business, Marketing/Servicing or Marketing Management, Project Management skills


    Demonstrated customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals.

    Digital experience and analytic background preferable

    Experience working with creative agencies for creative development/understanding of the creative agency process

    Highly capable in driving change and innovation to deliver growth

    SQL experience a plus


    Education:
    Bachelor's/University degree, Master's degree preferred

    This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.


    Job Family Group:
    Marketing


    Job Family:
    Digital & Social Media Marketing


    Time Type:
    Full time


    Primary Location:
    Irving Texas United States

    Primary

    Location Full Time Salary Range:
    $114, $172,080.00

    In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.

    Citi offers competitive employee benefits, including:
    medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.

    Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

    For additional information regarding Citi employee benefits, please visit Available offerings may vary by jurisdiction, job level, and date of hire.


    Anticipated Posting Close Date:
    Apr 25, 2024

    Citi is an equal opportunity and affirmative action employer.


    Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

    Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi ).

    View the "EEO is the Law ) " poster. View the EEO is the Law Supplement ) .

    View the EEO Policy Statement ) .

    View the Pay Transparency Posting )

    Citi is an equal opportunity and affirmative action employer.

    Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
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