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Digital Media Marketing Specialist - State College, United States - Penn State University
Description
APPLICATION INSTRUCTIONS:The Pennsylvania State University is committed to ensuring that diversity, equity, and inclusion are central to the success of a world-class research institution. We are concerned uniquely with the institutional change required for visioning and realizing a more socially just university.
The Bryce Jordan Center is seeking a creative, analytical, and web-savvy Marketing and Communications Specialist with experience in digital marketing to join a dynamic team to promote all concerts and events coming to the venue. The ideal candidate will have excellent verbal and written communication skills, be resourceful, motivated, innovative and approach everything with a positive attitude.
The successful candidate will be responsible for the following:
• Employ a variety of marketing, communications, and public relations strategies that may include traditional media marketing and advertising, Google Analytics, content management systems (Drupal a plus), and social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
• Assist in the planning of marketing and/or communications strategy by identifying communications needs based on relevant research
• Prepare creative briefs for concept development and creative expression; deliver presentations of creative work to clients
• Benchmark marketing efforts and best practices and prepare reports to inform innovation and competitive analysis
• Create, conceptualize, edit, and enhance communications and content, including website, advertisements, articles, brochures, feature stories, etc.
• Schedule and disseminate print and electronic communications and placement of advertising
• Monitor news and media presence, monitor and track analytics of the website and digital traffic
• Ensure University brand standards are met, along with industry editorial and style guidelines
• Plan and oversee the implementation of event promotions
• Collaborate with agencies and other vendor partners on campaigns
• Monitor and communicate the status of tactical campaign implementation with clients and management
• May oversee and direct the work of part-time employees and students
Education and Experience:
The position requires extensive relationship building to foster collaboration and coordination among assigned partners, internal stakeholders, and other marketing team members including interns and street teams. Strong time management and problem-solving skills are necessary.
Mimimum requirements are a Bachelor's degree or higher plus 1 year of related experience or an equivalent combination of education and experience.
As a member of Auxiliary and Business Services within the Finance and Business unit, you will be joining a team of individuals who have the ambition to help Penn State succeed. Workforce diversity, cultural inclusiveness, and employment equity are deeply rooted in Penn State's historic mission. Just as we are committed to being a diverse educational environment, we are also committed to being a diverse working community. As a community, we endeavor to be a mixture of cultural backgrounds, life experiences, and individual perspectives that add variety and vitality to the workplace. The University believes that we can learn from each other's differences and break down the barriers that separate us. Penn State is a place where everyone can be themselves, together.
The pay range for this position, including all possible grades is:
$46, $67,300.00
Salary Structure - additional information on Penn State's job and salary structure.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact
Federal Contractors Labor Law Poster
PA State Labor Law Poster
Affirmative Action
Penn State Policies
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University Park, PA
Digital Media Marketing Specialist professionals in State College
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Emily Mills
Student at The Pennsylvania State University