- Lead the development and implementation of assigned customer campaigns and work with Crop & Product Marketing, Digital Ag, Program Specialists, Sales, and KAM (Key Account Management) to develop strategies and tactics at the grower and channel level.
- Lead Customer Campaign Team for assigned segments.
- Monitor product sales and proactively intervenes as needed to obtain budget targets.
- Remove bottlenecks impacting the business to support field force effectiveness within defined geography.
- Deliver Commercial Unit monthly forecasts for assigned products.
- Acts as the key liaison between frontline sales force and marketing to ensure effective customer campaign execution.
- Serve as the primary communication lead for assigned segments/products. Provide marketing support for sales teams, integrate national communications into customer campaigns, and help develop local communications for products with minimal National Coverage.
- Create and distribute marketing materials to customers (advertising, technical collateral, tradeshows, etc.). Ensure the Syngenta brand is presented effectively, consistently, and aligned with global brand standards.
- Bachelor's degree in Agriculture, Marketing, and/or Finance.
- A minimum of 3 years of experience in Ag Business.
- Up to 30% travel is required for this position.
- Must be eligible to work in the United States without sponsorship support from Syngenta.
- Knowledge of marketing and sales excellence principles.
- Understanding and utilization of MaSE methodology.
- Ag Sales Experience.
- Understanding of agriculture, marketplace dynamics, competitive environment and Syngenta customer needs.
- Excellent creativity skills coupled with a strong customer focus orientation.
- A culture that celebrates diversity & inclusion, promotes professional development, and strives for a work-life balance that supports the team members. Offers flexible work options to support your work and personal needs.
- Full Benefit Package (Medical, Dental & Vision) that starts your first day.
- 401k plan with company match, Profit Sharing & Retirement Savings Contribution.
- Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits.
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Commercial Unit Marketing Lead - Memphis, United States - Syngenta Crop Protection
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Description
Job DescriptionPlease note: This preferred locations for this position are Memphis, TN and Greensboro, NC.
At Syngenta, we are working to build the most collaborative and trusted team in agriculture that provides leading seeds and crop protection innovations to enhance the prosperity of farmers. To support this challenge, Syngenta is currently seeking a Commercial Unit (CU) Marketing Lead.
As a Marketing Lead you will be accountable to deliver business results by leading the development and execution of customer campaigns in alignment with our Customer Campaign service model
Accountabilities:
Required:
Preferred:
What We Offer:
Syngenta has been ranked as a top employer by Science Journal.
Learn more about our team and our mission here:
Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
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