Sales Development Lead - California - JL Marketing

    JL Marketing
    JL Marketing California

    1 week ago

    Description

    The Business Development Lead will be the foundational force driving top-of-funnel pipeline generation. This role is a high-impact position that balances hands-on prospecting with strategic implementation. You will not only execute the day-to-day sales development activities but will also be responsible for building, refining, and scaling the entire sales process, messaging, and tech stack from the ground up.

    Reporting to the CEO/Director of Client Success, this is a unique opportunity for an experienced, self-directed builder to set the standard for engagement and play a critical part in the company's growth trajectory.

    What You'll Do

    • Proactively identify and engage high-potential prospects through outbound strategies.
    • Responsible for both hands-on execution of introductory calls and defining the optimal process for these conversations.
    • Respond to and qualify inbound leads from marketing campaigns, content downloads, webinars, and direct website inquiries.
    • Research prospects and craft thoughtful, customized messaging that resonates with key buyer personas.
    • Manage and maintain lead data organization in our CRM (e.g., HubSpot).
    • Track KPIs including meetings booked, pipeline sourced, and conversion rates.
    • Create & consistently maintain outreach sequences to target new & re-engage past leads; test and iterate messaging, frequency, etc and seek new prospects to refresh
    • Participate in client acquisition activities with existing & new prospects, i.e. webinars, various marketing events/conferences & networking events
    • Collaborate with onboarding & retention teams with strong communication & organization skills to ensure a smooth transition from discovery to onboarding & account management

    Who You Are

    • 2–3 years of experience in a sales or lead generation role (SDR/BDR/AE).
    • Proven success generating qualified pipeline in [similar verticals, e.g., SaaS, digital marketing services, fitness franchising, etc.].
    • A builder at heart. You've helped launch or significantly shape sales development programs before.
    • Highly proactive and self-directed; you don't need hand-holding and can execute without extensive onboarding or structure.
    • Comfortable creating new processes, testing outreach strategies, and iterating based on performance data.
    • Ability to move quickly, prioritize ruthlessly, and work in a fast-moving environment.
    • Comfortable with both cold outreach and responding to warm leads.
    • Strong written and verbal communication skills.
    • Highly organized, self-motivated, and results-driven.
    • Familiar with CRM and sales engagement tools (HubSpot, Salesforce, Outreach, Apollo, etc.).
    • Curious and coachable, with a growth mindset.
    • Reside or can travel to the San Diego area 1-2 times per week

    Preferred Qualifications

    • Digital marketing agency background highly preferred
    • Strong analytical skills
    • Experience with HubSpot CRM systems and project management tools

    What We Offer

    • Competitive base salary plus performance bonuses
    • Comprehensive benefits package including medical, dental, and vision coverage
    • Paid parental leave package
    • Generous PTO that grows with tenure
    • Hybrid work flexibility
    • Collaborative and growth-oriented company culture
    • Opportunity to shape company direction

    Our Core Values

    • G - Genuine Relationships: Building authentic, long-lasting partnerships with clients and collaborators.
    • R - Results-Driven: Delivering measurable outcomes that exceed expectations.
    • O - Original Thinking: Innovating beyond trends and pushing creative boundaries.
    • W- We Before Me: Focusing on collective success for both team and clients.
    • T - Transparency: Maintaining honesty and accountability in all aspects of work.
    • H - Hunger for Growth: Display high standards for your work and deliver excellence with energy and integrity.
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