- Lead, manage and motivate a high performing retention team responsible for email, Mobile, and SMS channels including overall execution of our communications platform for eCommerce and stores.
- Develop and execute strategies to maximize traffic and revenue through retention and promotional marketing initiatives.
- Develop and orchestrate journeys leveraging automation across our site and marketing channels to optimize engagement and improve retention
- Direct responsibility for our customer retention and reactivation tactics
- Plan, coordinate, and execute SMS campaigns from conception to completion, including message creation, scheduling, and segmentation.
- Responsible for overseeing our CRM program by leading and growing the channel
- Explicit focus on CRM by leveraging our consumer data and improve our tech stack to drive best in class CRM capabilities
- Manage the optimization of our CRM program while building strong user knowledge of the tool and its core competencies to drive engagement.
- Obsess about and utilize consumer, site and commercial data to develop consumer segments, engagement strategies and new business opportunities
- Lead the development and advancement of automation and personalization through development of a robust consumer journey strategy.
- Lead our retention agency relationships by developing and managing scope, ensuring delivery, assessing tool and capabilities to maximize
- Build a budget and forecasts to support annual and seasonal plans to deliver our sales and financial, customer and channel targets
- Develop and maintain detailed channel and campaign performance reporting. Set benchmarks and standardized reporting for performance analysis, future recommendations and optimizations.
- Conduct analysis on competition, consumer behavior and business trends and present new opportunities.
- Be the channel expert, monitor industry trends and identify new strategies, vendors, tools to further develop and improve our retention marketing channel
- 10+ years of digital marketing experience, in a retail setting or related industry
- Bachelor's Degree in Marketing, Communications or related field
- Email, SMS & Mobile APP experience a must, with broad understanding of performance marketing channels
- Proven experience in designing and managing complex consumer journeys that integrate across channels
- Demonstrated excellence in leading CRM across multiple communication and data platforms
- Ability to manage both technical and business requirements to drive objectives and capabilities.
- Loyalty program experience a plus
- Demonstrated experience with consumer segmentation decisioning and audience analysis
- Fashion/Lifestyle/Footwear retail/brand experience considered a plus.
- Ability to think big picture and manage day-to-day projects concurrently
- Analytical thought leadership with strong financial and business acumen
- Ability to take complex data and detail and present executive summaries and recommendations.
- Comfort presenting to all levels of management.
- Strong written, oral and presentation skills.
- Attention to detail and QA capabilities
- Data and technology background
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Head of Retention Marketing - Somerville, United States - Puma
Description
YOUR MISSIONPUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.
For additional information, please contact: us-
