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Marketing and Sales Professional - Columbia, United States - Humphrey Management
Description
The Marketing and Sales Professional maintains high physical occupancy by focusing their efforts on the attraction and retention of qualified residents to their community, Responsible for leasing, marketing, and maintaining positive resident relations.
The Marketing and Leasing Professional will excel by responding to all rental inquiries using appropriate sales techniques; the property's marketing plan and company approved materials.
Understands and complies with Fair Housing Laws. Maintains rental records and performs other duties as required.The essential functions of the Marketing and Sales Professional are:
Responsible for new Lease Ups.
Projects a professional image in all aspects of work performance, which includes, but is not limited to personal habits, demeanor, and attire.
Meets company standards on conduct, attendance, etc. Models Guiding Principles.Demonstrates excellent communication skills with prospects, residents, and team members through personal and telephone contact.
Completes forms and reports, possesses ability to learn and comprehends policies and procedures and accurately conveys to prospects and residents.
Shows apartments for rental by escorting the prospects to the apartment utilizing prescribed security procedures.Understands financial implications of job duties. Acts accordingly.
Utilizes sales and closing techniques per established guidelines.
Answers telephone per established sales guidelines.
Answers questions from prospects or residents that pertain to the rental of an apartment at the property.
Sets up appointments for prospects to visit the property and to view apartments using CRM.Greets prospect residents and offers refreshments.
Qualifies prospects utilizing the guest card and CRM.Conducts tours of community, vacant apartments or models and amenities.Sends thank you cards and follows up with prospects that did not rent.
Documents prospect activity in compliance with Fair Housing Laws.
(Weekly Report documentation includes telephone call, walk-in traffic, source of traffic, prospect's needs, apartments shown and reason for not renting), using company provided CRMUtilizes sales and closing techniques per established guidelines.
Accepts rental application form prospect and verify. Document the verification process, completely in compliance with Fair Housing Laws. Submit the completed rental application to Community Manager for rejection or approval.Accepts application fees and/or deposit from prospect for apartment rental.
Delivers the funds, copy of the receipt and rental information to the Community Manager for deposit.
Notifies applicant of approval or rejection by telephone and/or company letter.
Updates Weekly Report and Unit Availability List.
Prepares move-in packet.
Prepares move-in gifts and places in apartment as instructed.
Participates in preparation of articles for community newsletter as applicable.
Completes the Weekly Report as directed by supervisor.
Completes the Rental and Occupancy Statistics for the monthly report.
Responsible for daily inspection of the models and vacant ready units to be shown to prospects.
Updates the Market Survey by completing competitive shop by telephone and in person.
Collects competitors advertising from local media for evaluation by Community Manager.
Uses company provided CRM to record sources of traffic and rentals to assist in the evaluation of advertising effectiveness.
Promotes Humphrey Management and recommends other Humphrey communities to prospects and residents when appropriate.
Complete special projects as assigned by the Community Manager.
Brings any area of concern to the Community Manager's attention.
Maintains knowledge and understanding of and adheres to established policies and procedures for Marketing and Sales Professional,Performs duties as assigned or necessary.
Education & Experience RequirementsHigh School Diploma or equivalent. Excellent sales, verbal, and written communications skills. Sales and marketing experience highly preferred. Prior related experience preferred.
