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Digital Marketing Manager
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Digital Marketing Manager
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Digital Marketing Manager
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Digital Marketing Manager
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SRS Distribution McKinney, United StatesNot the right job for you? Register your details at the 'Introduce Yourself' link (top right) and we'll be in touch Job Location: SRS Distribution - McKinney7440 State Highway 121 McKinney, TX Equal Opportunity Employer. · Veteran Friendly Employer. SRS Distribution believes in ...
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Digital Marketing Manager
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Digital Marketing Manager
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Digital Marketing Manager
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Digital Marketing Specialist
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Digital Marketing Specialist
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Digital Marketing Analyst
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Digital Marketing Specialist
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Digital Marketing Manager
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Digital Marketing Coordinator
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Digital Marketing Specialist
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Lucernex Plano, United StatesLucernex is a dynamic and fast-growing SaaS company that has made DFW's Fast Growing Private Companies for the past two years in a row. We provide solutions for real estate lifecycle management in more than 70 countries, across 5 continents. Lucernex is proud to be a market leade ...
Digital Marketing - McKinney, United States - Herbal Goodness
Description
Summary/ObjectiveHerbal Goodness is seeking a full, or part-time, Digital Marketing Director to work remotely.
The Digital Marketing Manager will drive digital marketing efforts, drive ad management and lead generation, grow company retail & distribution and manage B2C and wholesale B2B programs.
He/She will be responsible for managing digital advertising campaigns and driving online growth, engagement, and conversion of e-commerce sites including social media accounts including Facebook, Pinterest, Instagram, and Youtube.
Deep knowledge of pay-per-click Google Adwords and Microsoft Bing advertising. Soft skills including social media growth strategy and storytelling will be required. They must understand A/B testing and use analytics to drive what works. They will develop and manage relationships with Influencers (Youtube, Instagram, and Amazon) to gain organic growth and engagement.
This role requires experience with Advertising platforms like Google Adwords, Facebook Ads, Google Analytics, SEMRush, AHRefs, as well as an innovative and creative mind who can work with our graphics design and managing designers, as well as use simple graphics tools like Canva and Video creation tools.
This role will work with our current content creation team who helps to manage editorial and social media calendars, email campaigns, newsletters, blogs, etc.
This role is also responsible for working within a growing sales strategy to expand our products into mass retail and distribution, advertise and test new products, find corporate account leads, and promote company trade shows or outings.
Other functions include:
Assisting in formulating sales outreach proposals, creating and moving leads through the sales funnel, developing and optimizing retargeting funnels, assisting in developing marketing and sales plans, and driving engagement with influencers, bloggers, media, and health communities.
Strong digital marketing background with knowledge of trends, tools, SEO, SEM, SMM, PPC, Social Media Platforms and Analytics
Highly creative and innovative. Not afraid to bring new initiatives and provide creative and critical thinking.
Graphics design ideas and video visualization creation and/or editing skills. Adobe illustrator and photoshop skills are a plus.
Copywriting and working with graphic designers.
Excellent oral and written skills. Native US English communicator.
Extremely detail-oriented and resourceful. Able to understand reports and work in Google Analytics and other analytics tools.
Tech-savvy, not afraid to employ cloud-based technologies and try new tools and apps.
Some experience working remotely.
Understands strategy for 10X growth.
Deliverables
Create a compelling revenue-driven, digital marketing, and mass retail sales strategy.
Develop and implement annual editorial, promotions, and social media calendar and schedule posts 1+ years ahead.
Develop creatives to tell the company stories in compelling ways.
Supervise and create pay-per-click ads on Social media, Google Adwords, Amazon, etc to convert to sales. Monitor performance and optimize. A/B Testing
Research and define ways to educate consumers on the health benefits of Herbal Goodness product offerings including verification that all your imports are tested by a reputable lab that tests each inbound shipment.
Build and aggressively fill sales and retargeting pipeline with leads generation effortsGrow influencer program.
Required Education and Experience
BS Degree in Marketing/Graphic Design or related field.
Advanced degree a plus
Entrepreneurial spirit with sales and digital marketing experience in any industry or experience running a business.
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