- Write and produce content for Evergy's email campaigns and web experience to align with strategic objectives, brand standards and voice. Revise, edit and proofread content accordingly.
- Guide and support the development of content strategies to meet customer needs based on a deep understanding of customer motivations. Coach, train and assist project and marketing managers in curating and developing content to help them achieve their goals.
- Integrate the website and email into multi-channel communication campaigns to generate leads, drive conversion and positive engagement.
- Support the development and execution of personalization strategies. Generate content that effectively conveys desired messaging for personalized communications, multi-variate and A/B testing initiatives.
- Use analytics to drive ongoing, iterative performance improvement.
- Requires 2-3 years of marketing experience. The ideal candidate will have 5 years of marketing experience in a complex organization, with an emphasis in writing.
- Ability to write a variety of content spanning multiple channels and purposes, from customer education to storytelling to technical instructions.
- Demonstrated content strategy skillset, including success with marketing personas, audience segmentation, message crafting, agency coordination/collaboration.
- Proven experience building multi-channel communications and experiences that drive conversions and enhance brand perception.
- Strong consideration given to candidates with experience in marketing automation and web content management systems (Sitecore experience a plus).
- Experience managing content in Sitecore, Adobe, Tridion, Eloqua, Marketo or comparable content management system and/or marketing automation platform.
- Excellent presentation and writing skills.
- Highly organized, attention to detail, adaptable
- Team player, flexible, collaborative
- Background in service journalism a plus
- Experience in utilities or public services a plus
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Marketing Communications Mgr - Kansas City, United States - Evergy
Description
Description
JOB TITLE: Marketing Communications Manager II/Sr
REQUISITION: PUB0001
DEPARTMENT: Marketing – Kansas City, MO
LOCATION: Kansas City, MO
PAY RANGE :
Marketing Communications Manager II: $62,300 - $77,900
Sr Marketing Communications Manager:
$79,100 - $105,400
Scheduled Work Hours: Monday - Friday, 8:45 a.m. - 5:00 p.m. (Other hours as required). This is a currently a hybrid role, with in-office days in downtown Kansas City MO on Tuesdays, Wednesdays and Thursdays. At this time, candidate may work remotely on Mondays and Fridays if desired.
Summary of Primary Duties and Responsibilities:
We're looking for a passionate storytelling expert to develop content for our web, email, and other customer communication channels.
The ideal candidate understands customers in the Midwest and has experience explaining complex topics in ways that are relevant, relatable, and actionable.
The right candidate can craft messages that put customers first, while introducing them to relevant services and products, telling our brand story and building trust.
Candidates will be asked to submit samples of prior work and may be asked to complete a short writing exercise.
Major responsibilities include, but are not limited to:
o Develop and produce web content via Sitecore content management system.
Qualifications
Education and Experience Requirements:
Skills, Knowledge, and Abilities:
Working Conditions:
Normal office working conditions.
Evergy has a clear mission – To empower a better future. Evergy chooses to live this mission by valuing People First.
We know that to lead the responsible energy transition and provide affordable, reliable, and sustainable service to our customers and communities, we need a team with a variety of backgrounds, perspectives and skills.
So, our goal is to be a diverse workforce that is representative of the communities we serve.We are committed to celebrating diversity and building a team where everyone – regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status – has a voice and can bring their best every day.
We know that the more diverse and inclusive we are, the better we will be. Evergy is proud to be an equal opportunity workplace and is an affirmative action employer.Disclaimer:
The above information has been designed to indicate the general nature and level of work performed by employees within this classification.
It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Shift Standard
Job Field: Corporate Communications
Req ID: PUB0001
