Senior Associate AD for Marketing and Fan Engagement or Senior Associate AD for External Relations - Denton
1 day ago
Job description
Title:
Senior Associate AD for Marketing and Fan Engagement or Senior Associate AD for External Relations
Employee Classification:
Sr Associate Athletic Director
Campus:
University of North Texas
Division:
UNT-Athletics
SubDivision-Department:
UNT-Athletic Admin
Department:
UNT-Athletics-Gen-220000
Job Location:
Denton
Salary:
Commensurate with experience.
FTE:
Retirement Eligibility:
TRS Eligible
About Us - Values Overview
Welcome to the University of North Texas System.
The UNT System includes the University of North Texas in Denton and Frisco, the University of North Texas at Dallas and UNT Dallas College of Law, and University of North Texas Health at Fort Worth.
We are the only university system based exclusively in the robust Dallas-Fort Worth region.We are growing with the North Texas region, employing more than 14,000 employees, educating a record 49,000+ students across our system, and awarding nearly 12,000 degrees each year.
We are one team comprised of individuals who are committed to excellence, curiosity and innovation. We are transforming lives and creating economic opportunity through education. We champion a people-first values-based culture where We Care about each other and those we serve. We believe that we are Better Together because we foster an environment of respect, belonging, and access for all. We demonstrate Courageous Integrity through setting exceptional standards and acting in the best interest of our communities.We are encouraged to Be Curious about opportunities for learning, creating, discovering, and innovating, and are encouraged to learn from failure.
Show Your Fire by joining our team and exhibiting your passion and pride in your work as part of our UNT System team.
Learn more about the UNT System and how we live our values atDepartment Summary
The University of North Texas competes as a member of the National Collegiate Athletic Association (NCAA) and the American Conference.
North Texas' athletic programs are classified as NCAA Division I, the largest and highest division among all colleges and universities.
The 46,000 square-foot Athletic Center located off South Bonnie Brae Street is the centerpiece of North Texas athletics.Athletics strives to conduct a competitive athletics program that promotes faculty, staff, student and community affiliation and participation with the North Texas Athletics.
Provide facilities which attract the highest level of talent and allow student-athletes to perform at the highest level in practice and during competition.
Position Overview
The University of North Texas Athletics is seeking a dynamic, strategic, and innovative leader to serve as the Senior Associate AD for Marketing and Fan Engagement or Senior Associate AD for External Relations.
This senior leadership role is responsible for overseeing all aspects of marketing, brand management, fan experience, game presentation, and external engagement for UNT Athletics.
The position drives engagement, revenue growth, enhances brand visibility, and builds lasting connections with fans, students, alumni, donors, and the Denton/North Texas community.
Reporting directly to a supervisor on the UNT Athletics Executive Leadership Team, the Senior Associate AD will collaborate closely with communications, creative services, ticketing, revenue generation (Mean Green Sports Properties and the Mean Green Athletic Fund), Greek Life, Student Affairs, UNT Spirit and Band, and other Athletics, campus, and Denton community leaders to advance the overall mission and vision of UNT Athletics and creating an engaging, exciting, and championship-caliber environment that inspires pride and loyalty among Mean Green supporters.
Minimum Qualifications
Bachelor's degree in in related field and five years of related experience; or any equivalent combination of education, training and experience.
Proven track record of developing and executing successful marketing campaigns that drive attendance, revenue, and brand growth.
Strong understanding of digital marketing tools, social media strategy, data analytics, and emerging trends in fan engagement.
Excellent leadership, communication, and interpersonal skills with the ability to collaborate across departments and build relationships with stakeholders.
Knowledge of NCAA Division I rules and regulations, as well as best practices in collegiate athletics marketing and fan engagement.
Ability to work flexible hours, including evenings, weekends, and travel as required for events and game days.Preferred Qualifications
Master's degree in a relevant field.
Experience managing budgets, licensing agreements, and corporate partnerships.
Prior experience in game presentation/production and in-venue fan experience enhancement.
Experience working in a university or community-focused setting.
Required License/Registration/Certifications
Job Duties
Provide strategic leadership and oversight for all traditional and digital marketing initiatives, including campaign development, promotions, advertising (including digital advertising), and brand positioning for UNT Athletics.
Lead game presentation and in-venue fan experience efforts, including script development, entertainment, video board production, in-game promotions, and atmosphere enhancement to create memorable events.
In partnership with various units in Athletics, help develop and execute comprehensive fan engagement strategies to increase attendance, season ticket sales, single-game attendance, and overall fan loyalty across all sports.
Oversee community engagement and outreach programs to strengthen ties between UNT Athletics and the Denton community, surrounding North Texas region, alumni, and corporate partners.
Direct student engagement and marketing efforts, including targeted campaigns to boost student attendance, spirit, and involvement with Mean Green athletics.
Assist in managing licensing, trademark usage, and brand compliance in coordination with university and external partners.Foster strong cross-departmental collaboration with communications (PR and media relations), creative services, ticketing, revenue generation/sponsorships, and other units to ensure integrated strategies that support departmental goals.
Supervise, mentor, and develop a high-performing team of marketing, fan engagement, game presentation, and related staff members, interns, and student workers.
Analyze data and metrics (attendance, engagement, social/digital performance, revenue impact) to inform strategy, measure success, and drive continuous improvement.Contribute to long-term strategic planning for UNT Athletics, including revenue forecasting, budget management for marketing areas, and alignment with university priorities.
Represent UNT Athletics at campus, conference, and community events, and serve as a visible leader in advancing the Mean Green brand.
Perform other duties as assigned to support the mission of UNT Athletics.Physical Requirements
Communicating with others to exchange information.
Lifting and moving objects up to 100 pounds or more.
Environmental Hazards
Elevated temperatures.
Noisy environments.
Low temperatures.
Outdoor elements such as precipitation and wind.
Work Schedule
8:00am-5:00pm Monday thru Friday with some evenings and weekend events.
Driving University Vehicle
Yes
Security Sensitive
This is a Security Sensitive Position.
Special Instructions
Applicants must submit a minimum of two professional references as part of their application. If needed, additional references can be added after the application has been submitted.
Benefits
For information regarding our Benefits, click here.
EEO Statement
The University of North Texas System is firmly committed to equal opportunity and does not permit –and takes actions to prevent – discrimination, harassment (including sexual violence, domestic violence, dating violence and stalking), and retaliation on the basis of race, color, religion, national origin, sex, age, disability, genetic information, or veteran status in its application, employment practices, and facilities; nor permits race, color, national origin, religion, age, disability, veteran status, or sex discrimination and harassment in its admissions processes, and educational programs and activities.
System Administration also takes actions to prevent retaliation against individuals who oppose any form of harassment or discriminatory practice, file a charge or report, or testify, assist, or participate in a related investigation or proceeding.
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