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Marketing Manager III - Devens, United States - Patterson Companies
Description
Patterson isn't just a place to work, it's a partner that cares about your success.
One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture.
We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization.
Job DescriptionJob Summary
As a Marketing Manager, you will be responsible for strategy, planning, and execution of integrated marketing programs from start to finish supporting your specific channel/category and private label product lines.
The Marketing Manager develops marketing programs that build brand awareness, attract new customers, drive growth of existing customers, and foster customer retention through an engaging buyer journey while ensuring alignment to Patterson and vendor business objectives.
Essential Functions
To perform this job successfully, an employee must be able to perform each essential function satisfactorily, with or without reasonable accommodation.
Channel/Category Marketing
Plan, develop and execute annual and quarterly marketing plans to promote the assigned channel/category.
Develop competitive intelligence research, exclusive promotional strategies, customer facing collateral and other plans to gain market share, target growth opportunities, and meet or exceed company goals and objectives.
Build and maintain strong relationships with key manufacturing/vendor partners, sales reps and opinion leaders with a collaborative, highly creative and progressive approach.
Develop new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; and consulting with internal and external sources.
Work with manufacturing/vendor partners and private label team to identify, propose and manage the launch of new products that are a strategic fit to the business.
Develop engaging optimized web content to support the customer journey and deliver marketing qualified leads.Monitor and analyze a monthly campaign dashboard reporting key performance metrics and insights.
Assist with process improvement projects to streamline current approaches.
Ensure the timely completion of required internal communications and reports; implement planned communications and provide oversight of all communications to ensure consistency of messaging.
Understand target customer pain points and what is valued through voice of customer research.Stay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditions.
Participate, engage and gain value from key national and regional tradeshows, conferences, and company sales meetings.
Coordinate and collaborate with marketing team.
Sales Support
Work within the regions to support business growth through existing strategic customers and the cultivation of new partnerships and new business opportunities.
Identify short-and-long term issues that must be addressed, providing information and commentary pertinent to deliberations. Recommend options and courses of action and implement directives.
Schedule time in the field to align with sales managers, support sales reps with targeted customers.
People Management
Encourage the growth of all direct and indirect reports through skill development and goal setting.
Hold direct reports accountable for meeting performance standards and departmental performance goals.
Mentor employees, measure performance, and complete regular performance reviews.
Resolve employee issues in an effective and consistent manner.
Perform all other Marketing Manager duties as assigned
Required Qualifications
Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent combination of education and experience
At least 7 years of experience in a related position
Demonstrated track record of working both independently and collaboratively
Ability to multitask and adjust to changing workflows and multiple deadlines
Ability to work with confidential materials
Exceptional verbal and written communications skills
Ability to apply critical thinking to recommend solutions to challenges as they arise
Advanced use of Microsoft Office Suite (Outlook/365, Excel, Word, PowerPoint, Teams)
Strong attention to detail and organizational skills
Preferred Qualifications
3 years of demonstrated leadership or management
Proficiency in data analytics
Proficiency in SAP or related ERP
Experience in digital (email, SEO/SEM, social, retargeting etc.) channel management
Experience with a loyalty membership program preferred
Physical Demands
Operating a computer or other office devices for the majority of the workday
May occasionally need to move packages up to 25 pounds such as office supplies or equipment
Environmental Factors
This position is in an office environment in which team members occupy desks in assigned areas or at meeting/collaboration spaces within the building.
The building's primary work areas consist of desks, chairs, computers and other office equipment and devices for professional services.Travel and On-call
This position has the opportunity for minimal travel (30%) in a regional area.
What's In It For You
We provide competitive benefits, unique incentive programs and rewards for our eligible employees:
Full Medical, Dental, and Vision benefits and an integrated Wellness Program.
401(k) Match Retirement Savings Plan.
Employee Stock Purchase Plan (ESPP).
Paid Time Off (PTO).
Holiday Pay & Floating Holidays.
Volunteer Time Off (VTO).
Educational Assistance Program (Tuition Reimbursement).
Full Paid Parental and Adoption Leave.
LifeWorks (Employee Assistance Program).
Patterson Perks Program.
The potential compensation range for this role is below.
The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills.
$93, $117,400.00EEO Statement
As a people-first company, Patterson promotes a culture that embodies and celebrates diversity and inclusivity. We believe our employees' unique experiences and differences is what strengthens us and drives our success.
We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status.
We are Patterson. We welcome you.#J-18808-Ljbffr
