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Director, Marketing Strategy
2 weeks ago
Kohler Kohler, WI, United StatesDirector, Marketing Strategy - KBNAWork Mode: HybridLocation: Based in Kohler, WI (hybrid to Wisconsin-based associates). ROLE: This · role overall is accountable for developing a customer-centric KOHLER KBNA · Brand/Marketing Strategy and Plan to Win over the next 3 yearsPRIMARY ...
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Director, Marketing Strategy
3 weeks ago
Kohler Kohler, United StatesDirector, Marketing Strategy - KBNA · Work Mode: Hybrid · Location: · Based in Kohler, WI (hybrid to Wisconsin-based associates). · ROLE: · This role overall is accountable for developing a customer-centric KOHLER KBNA Brand/Marketing Strategy and Plan to Win over the next 3 ye ...
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Director, Marketing Strategy
1 week ago
Kohler Kohler, United StatesDirector, Marketing Strategy - KBNA · Work Mode: Hybrid · Location: · Based in Kohler, WI (hybrid to Wisconsin-based associates). · ROLE: · This role overall is accountable for developing a customer-centric KOHLER KBNA Brand/Marketing Strategy and Plan to Win over the next 3 ...
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Director, Marketing Strategy
2 weeks ago
Kohler Kohler, United StatesDirector, Marketing Strategy - KBNA · Work Mode: Hybrid · Location: Based in Kohler, WI (hybrid to Wisconsin-based associates). · ROLE: This role overall is accountable for developing a customer-centric KOHLER KBNA Brand/Marketing Strategy and Plan to Win over the next 3 years ...
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Marketing Strategy Leader
3 weeks ago
Barry-Wehmiller Sheboygan, United States Full timeDescription · : SUMMARY: · This role is responsible for research, planning, and driving of marketing strategy globally for our Print, Bag, and Mail technologies and machinery. · The ideal candidate has strategic marketing experience in the manufacturing industry, can analyze ...
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Director, Marketing, Sterling Brand
3 weeks ago
Kohler Kohler, United States**Location**:Onsite/hybrid work model at Kohler, WI. (This position is not open to fulltime remote). · **Opportunity** · Responsible for directing marketing for the Sterling brand across all channels and customer touchpoints, you will direct Sterling brand advertising and marketi ...
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Product Manager, Retail Vanities
3 weeks ago
Kohler Kohler, United StatesWork Mode: Hybrid_ · **Location**:Hybrid at Kohler, WI · **Opportunity** · Kohler Co. is looking for an entrepreneurial Product Manager with a passion for design, innovation, and analytics to lead category management for bathroom vanities in the retail channel. You will be joinin ...
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Sales Manager- Stores
2 weeks ago
Kohler Kohler, United StatesWork Mode: Hybrid_ · **Location**:Hybrid at Kohler, WI · **Opportunity** · This Sales Manager position is designed as a multi-store leader who can lead multiple locations in different regional locations with different volume tiered expectations. This Sales Manager will support Di ...
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Sustainability Analyst
3 weeks ago
Kohler Kohler, United StatesWork Mode: Remote_ · **Location**:Remote at Kohler, WI · **Opportunity** · As a Sustainability Analyst, you will execute marketing strategies that promote our sustainability efforts. You will work closely with cross-functional teams to communicate our commitment to sustainability ...
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Channel Manager, Content Operations
2 weeks ago
Kohler Kohler, United StatesWork Mode: Hybrid_ · **Location**:Hybrid at Kohler, WI (Tues/Weds/Thurs) · **Opportunity** · The Channel Manager, Content and Operations is responsible integrating Brand Operations and Content development across North American Marketing. They will prioritize and align strategies, ...
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Manager Operations, Owned Stores
1 week ago
Kohler Kohler, United StatesWork Mode: Remote_ · **Location**:Remote in the US · **Opportunity** · Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America's oldest and largest privately held companies. Kohler is a global leader in design and innovation. This opportunity is for the ex ...
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Marketing Coordinator
1 week ago
Kohler Kohler, United StatesWork Mode: Hybrid_ · **Location**:Kohler, WI · **Opportunity** · **This position is a summer internship role.** · **BASIC FUNCTION** · Under the direction of a Senior Channel Manager and Key Account Manager, intern would assist team members in ongoing projects related to integrat ...
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Early Career Talent Program Manager, Kbna
2 weeks ago
Kohler Kohler, United StatesWork Mode: Hybrid_ · **Location**:Hybrid at Kohler, WI · **Opportunity** · The Early Talent Program Manager, Kitchen, and Bath North America (KBNA) will have an important impact on the early talent strategies for Kohler Co. by focusing on the development and execution of best-in- ...
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General Supervisor, Service Parts
2 weeks ago
Kohler Kohler, United StatesWork Mode: Onsite_ · **Location**:Onsite at Kohler, WI · **Opportunity** · The General Supervisor, Service Parts is responsible for the operational activities of the Service Parts business located in Kohler, Wisconsin. · Under the direction of the Associate Business Director - Se ...
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Associate Program Manager, Key Accounts
1 week ago
Kohler Kohler, United StatesWork Mode: Remote_ · **Location**:Remote · **Opportunity** · **Specific Responsibilities** · Project Planning: · - Develop comprehensive project plans, including timelines, milestones, and resource allocation. · - Collaborate with stakeholders to define project scope, objectives, ...
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Merchandising Golf Retail Manager
2 weeks ago
Kohler Kohler, United StatesWork Mode: Onsite_ · **Location**:Kohler, WI · **Opportunity** · The Merchandising Golf Retail Manager is responsible for purchasing wholesale items for resale, · negotiating discounts, merchandising incoming inventory, and purchasing operating supplies within · the budget and pr ...
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Program Manager, Key Accounts
3 weeks ago
Kohler Kohler, United States**Location**:Remote at Kohler, WI · **Opportunity** · **Specific Responsibilities** · Project Planning: · - Develop comprehensive project plans, including timelines, milestones, and resource allocation. · - Collaborate with stakeholders to define project scope, objectives, and de ...
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Marketing Manager, Retail
5 days ago
Kohler Kohler, United StatesWork Mode: Hybrid_ · **Location**:Hybrid out of Kohler, WI (Hybrid collaboration days for this role: Tue/Weds/Thur) · **Opportunity** · This key role is within our Kitchen & Bath Marketing organization, reporting to the Director of Retail Marketing, and will be responsible to dev ...
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Product Manager
1 week ago
Kohler Kohler, United StatesWork Mode: Hybrid_ · **Location**:Hybrid at Kohler, WI · **Opportunity** · Kohler Co. is looking for an experienced Product Manager with exceptional problem-solving skills and a passion for innovation and analytics to lead new product development projects and category strategy in ...
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Associate Product Manager, Housewares
6 days ago
Kohler Kohler, United StatesWork Mode: Hybrid_ · **Location**:Hybrid at Kohler, WI · **Opportunity** · Under the direction of the GM - Category Mgmt, Cast Iron & Kitchens, the Associate Product Manager is responsible for developing and implementing marketing and strategic plans for the Housewares business. ...
Director, Marketing Strategy - Kohler, WI, United States - Kohler
Description
Director, Marketing Strategy - KBNAWork Mode:
HybridLocation: Based in Kohler, WI (hybrid to Wisconsin-based associates)
ROLE:
This
role overall is accountable for developing a customer-centric KOHLER KBNA
Brand/Marketing Strategy and Plan to Win over the next 3 yearsPRIMARY
OBJECTIVESOwns Consumer Journey Development in collaboration with cross-functional teams, for - Replace, Remodel, Build/Buy- with an integrated view of all product categories to inform GTM Audience strategy.
Leads strategic assessment across consumer, customer, category, and other economic/cultural context insights and its implication on Brand Strategy and Plan, annually.
Drives development of the annual marketing priorities, goals, and plan in collaboration with broader marketing, partnerships, creative, insights, global brand strategy, and media teams.
Leads strategic brand/marketing initiatives like Brand W.I.G development and bi-annual Brand/Marketing Strategic Business Plan development.Develops rolling 3-yr top stories Product + Promise pipeline in collaboration with category management, to inform Annual Marketing Plan.
SPECIFIC RESPONSIBILITIESNORTH AMERICA BRAND/MARKETING STRATEGY:
Collaborates with all Insights & Analytics teams across the organization to derive key insights and implications for KBNA brand/business to provide a data backed foundation for marketing strategy, goal setting, innovation pipelining/top stories, GTM, campaigns, and measurement.
Manages monthly brand strategy scorecard to evaluate quarterly results and leverage key learnings for near- and long-term planning.Leads Marketing Consumer Insights Manager.
Owns Consumer Journey Development for - Replace, Remodel, Build/Buy- with an integrated view of all product categories to inform GTM Audience strategy and drives education & adoption across brand/marketing managers with a goal to implement across all campaigns / GTM programs.
Works collaboratively with Category Management teams to identify a rolling pipeline of top innovation stories, updated annually, that drive long term brand strategy and objectives.
Collaborate with a cross-functional team (including Category Management, Sales, Finance, Product Supply, Advertising, Global brand, Insights) to help develop future product design, innovation plans, and strategy for the brand's success.
Deliver/Work on long-term strategic projects to deliver brand/business strategies informed by consumer and market insights.Actively participates in cross-functional brainstorming sessions to develop cut through narratives and blue-sky ideas that can change the conversation around our brands.
Leverages customer insights, social listening, interior/design/fashion/beauty/culture trends to develop an understanding of what is most relevant to our audiences; shares it generously with teams.
Provides competitive input and recommends strategies accordingly.RELATIONSHIPS AND CONTACTSSupervisory
Relationships:
Reports to
the Sr.
Director, Brand Marketing, KBNAOrganization
Relationships:
Collaborates
with directors and managers across:
Brand Marketing, Brand Experience, Retail
Media, DTC Marketing, Beacon Creative, Global Brand Strategy/Beacon Strategy,
Performance Marketing, Category Strategy, Sales, Direct to Consumer sales to
build trust, gain alignment in development of marketing strategy and annual
media plan. External Business
Relationships:
Consultants.
Customers, Trade shows, exhibits, seminars, and marketing conferences. Skills/RequirementsBachelor's Degree. MBA in Marketing strongly preferred. Minimum 10 years of diverse marketing experience, preferably with lifestyle or consumer goods brands.
Proven trained in classical brand strategy development, strategic business planning, and long-term vision + goal setting.
Exceptional strategic thinking and problem-solving abilities. Able to analyze data, identify trends, and make informed recommendations to optimize marketing strategies and creative briefs.
Strong presentation skills to top C-Level leadership.
Strong leadership and interpersonal skills, with experience in influencing and getting results in a highly matrixed environment, exposure to a global brand-building matrixed organizations, and ability to effectively communicate at all levels of organization.
TRAVELTravel to trade shows, customer visits and training as needed, approximately 20%.Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
Thesalary range for this position is $148,250 - $191,850. The specific salary
offered to a candidate may be influenced by a variety of factors including
the candidate's experience, their education, and the work location. Available benefits include medical, dental,
vision & 401k.
Why Work at Kohler Co.?Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services.
We understand that it takes investment in our associates' development to make that happen.So, we offer ongoing investment in each individual's personal development and the opportunity to collaborate with others across functions and roles at Kohler.
In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more*Important update for candidates applying to roles within Kohler Energy, including Power Systems, Engines, Home Energy, Kohler Uninterruptible Power, Clarke Energy, Curtis Instruments, and Heila Technologies.
On November 6, Kohler Co.announced the strategic decision to establish Kohler Energy as a separate, independent business with Platinum Equity as the majority investment partner.
Kohler will continue to stay invested in the Energy business following the closing and remains committed to supporting the acceleration of long-term growth strategies for both organizations.
Talent and operational transition plans are underway, and Kohler Co.and Platinum Equity expect the agreement to close in the first half of 2024.Thank you for your interest in joining our growing team as we embark on the next phase of growthAbout UsBeyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities.
We invite you to learn more about our culture and company at .It is Kohler's policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran.
If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact Kohler Co.
is an equal opportunity/affirmative action employer.We invite you to learn more about equal employment opportunity by reviewing the Federal EEO is the Law and the EEO is the Law Supplement .