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Marketing Automation Campaign Manager - Brentwood, United States - Insight Global
Description
The Marketing Automation Campaign Manager, equipped with strong knowledge of SQL, leads a mix of automation, analytics, data flows, and technology, serving as an integral component of their email and SMS (text) marketing programs.
Leveraging Salesforce Marketing Cloud to fulfill data needs as part of the Lifecycle Marketing Team, they collaborate across the organization footprint (Marketing, IT, Resident & Family, Agency Partners, and Sales Operations, etc.) to develop new campaigns that facilitate the organizations goals through a data-driven test and learn approach.
They formulate marketing data strategies and approaches to drive growth across multi-media channels including digital, social media, direct mail, print, text, and email marketing, with a primary focus on lead generation, nurture, and retention-based efforts.
Typically task oriented. This role is onsite M-Th, remote Friday.We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day.
We are an equal opportunity/affirmative action employer that believes everyone matters.Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:. Required Skills & Experience- 5 years of experience leading successful CRM efforts for B2C and B2B marketing customer acquisition and retention strategies- strong SQL Query development experience