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Affiliate Marketing Manager - San Francisco, United States - Gap
Description
About Gap
Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.
We've built our brand on staying true to our roots while always being out in front of what's next. If you want to be part of an iconic American brand, and help lead the way for where we're headed, we'd love to have you join us.
The marketer brings deep expertise to manage these channels, and is passionate about leveraging best practices, building testing opportunities and roadmap, owning budget management, and using data-based insights to drive best-in-class brand and retail experiences and help GAP achieve its revenue and customer goals.
You should apply for this role if you're a Paid Social and/or Affiliate marketing expert who loves to think outside the box and set up tests & strategies to optimize for greatness. You love using data to make decisions and constantly leverage insights to evaluate and improve channel performance. You enjoy working in an energizing, fast paced and nimble environment and seamlessly collaborate with vendors and agency partners, as well as cross-functional teams within the organizations to bring business goals to life.
WHAT YOU'LL DO
· Partner closely with vendors and agencies to deliver business goals including but not limited to driving positive incremental return on ad spend, new customer acquisition and retention, revenue alongside other qualitative metrics
· Proactively own, manage and document budgets and goals for your channels, including forecasting, pacing and reporting, on a daily basis
· Regularly analyze performance insights and make ongoing recommendations for decisions across spend, targeting, creative, to improve performance
· Develop effective marketing plans including channel roadmap, quarterly and monthly budget allocations, creative strategy and ensure it is aligned to overall company goals
· Own and develop processes for seamless management including planning, execution and measurement of owned channels
· Attend and participate in internal, agency, and vendor calls as Social and Affiliates expert identifying opportunities to grow and improve programs
· Provide general support to the integrated campaign planning process, acting as a subject matter expert for owned channels' performance and requirements
QUALIFICATIONS
· Bachelor's degree plus 4-6 years direct experience managing Affiliates and/or Paid Social program, preferably at a retail brand or an agency
· Proven record of leading and scaling performance-driven marketing channels which resulted in revenue and customer growth
· Strong analytical skills and data-driven mindset. You are comfortable navigating across a swath of metrics and extracting the key insights while also understanding the nuances with marketing attribution and media mix.
· Comfortable with digital marketing analytics and reporting tools, specifically Omniture
· Fundamental knowledge across other digital marketing channels (e.g., SEO, SEM, Display)
· Working business knowledge of tag management, tracking pixels, data feeds, data collection and exchange (i.e., 1st and 3rd party data sources
· Excellent analytical, organizational, project management and time management skills
· A team player with a positive, can-do attitude and high accountability. You are self-motivated, detail-oriented and comfortable owning multiple priorities.
· MUST HAVE performance marketing experience, budget management skills.
