Web Manager - Madison, United States - Wisconsin Historical Society

Description

Wisconsin Historical Foundation

Date:
April 2024


Position:
Web Manager


Reports to:
Lead User Experience Designer


Introduction

The Wisconsin Historical Foundation is a nonprofit organization which exists to advance the mission of the Wisconsin Historical Society, a state agency which connects people to the past by collecting, preserving, and sharing stories.

Who We Are:

The Wisconsin Historical Foundation exists to support the Wisconsin Historical Society and further their mission of collecting, preserving, and sharing history.

As a 501(c)(3) tax exempt organization, the Foundation receives grants and private contributions benefiting the Society, administers the membership program and provides marketing and communications services for the Society.

This role will be expected to uphold the Society's core values:

• Embrace a spirit of service.
• Engage our expertise.
• Spark enthusiasm.
• Cultivate inclusion.
• Exceed expectations.
• Think big and grow with purpose.

Position Purpose

This position provides management and administration of the WHS web presence, forms, online exhibit platforms, digital galleries, and certain other digital content with internal and statewide impact.

It is responsible for the development, web content editing, design standards, and brand management of website and forms related projects.

This role is part of a fast-paced, in-house Wisconsin Historical Foundation team that includes marketing, public relations, social media, web and development professionals who work in collaboration to grow awareness of the Wisconsin Historical Society portfolio.

The Web Manager will also participate on an internal, cross-functional digital experience team that contains members of both marketing communications and IT.

The Web Manager serves as liaison to other department functions and as such, may provide guidance to other staff that participate in website and forms design and maintenance.

Further, this position works cross-functionally on a wide variety of initiatives and programs, including: communications, marketing, design, customer service, research, and strategic planning and reporting.

It requires knowledge and expertise in business process analysis, Internet information systems, project management, marketing, communication, and graphic/web design. This position may receive day-to-day direction from business areas on approved project and work assignments.


Primary Duties
- **A.
Provide evaluation, consultation, leadership, and coordination of the delivery of website solutions to meet internal and external business needs. (35%)

• Work with customers to define/refine business processes and recommend solutions to utilize internet and electronic based communication tools to better manage services and communicate with internal and external stakeholders, including the public.
• Develop highlevel project proposals including scope, business requirements, timelines, resource requirements, including costs, and success factors.
• Monitor ongoing projects to ensure milestones and goals are met, keep stakeholders updated on progress, and provide specialized guidance to project/program teams.
• Partner with technical teams and program areas to develop strategies and project management plans for the implementation of new or enhanced website services.
• Maintain and grow knowledge of current standards and use of new technology, including video and audio streaming, mobile responsiveness, and social media.
• Act as a liaison and project coordinator between WHS or thirdparty vendor technical teams and website stakeholders.
• Create and manage a mechanism to assess the effectiveness of the organization's website solutions and propose and implement improvement opportunities.
• Develop and implement training and references materials to ensure compliance with accessibility and forms management regulations.

- **B.
Provide technical and content support for content for Historical Society websites, including those developed by 3rd
parties. (25%)

• Develop and implement processes for auditing and improving the accuracy and relevancy of website content, provide stakeholders with recommended changes or solutions to limit downtime or audience confusion.
• Support design and technical guidance to program areas on the administration of their web content using standard web templates and widgets.
• Work with program areas and content owners to capture basic needs and requirements to enhance or modify, existing websites, including creating automated digital workflows. Route requests for template customizations or custom content edits through the Digital Experience team for consideration.
• Research, develop, test, and implement tools, templates and techniques that enhance usability and navigation based on program area requirements and needs.
• Identify training needs for program staff as it relates to web content authoring using Web Content Management Systems.
• Approve