Senior Product Marketing Manager - Salisbury, United States - LeanData

Description

3+ years of experience in product marketing
Marketing and/or product management experience with a company that sells B2B solutions for sales and/or marketing
Deep understanding of the sales and marketing SaaS technology landscape
You have expert research and analysis skills (qualitative and quantitative)
You can hold successful customer interviews
You are a highly organized planner, detail-oriented, clear communicator, excellent time management, and self-driven to deliver upon commitments
You can manage several simultaneous projects and programs
You know how to work cross-functionality with product, sales, enablement, customer success, and marketing
You have excellent written and oral communication/presentation skills, including the ability to create engaging presentations
You can clearly articulate complex ideas, processes, or technical solutions so clearly that they appear simple and are easily understood
You have proven experience in content creation-including solution briefs, case studies, pitch decks, and videos
You can comfortably present to groups of over 50 people, internally and externally
You have experience performing in a fast-paced environment
You love and understand the sales technology landscape
You have a "get stuff done" attitude
You take the initiative, overcome obstacles, and utilize every available resource to be successful and win as a team
You are an expert with Microsoft Excel/Google Sheets, Microsoft PowerPoint/Google Slides, and Microsoft Word/Google Docs
You have experience working within Salesforce
You have hands-on experience with sales and marketing tools, such as Hubspot, Pardot, Marketo, Salesloft, and Outreach
Responsibilities

As a strategic member of the team, you'll have a unique opportunity to shape positioning & messaging, launch strategy, and competitive intelligence.

You will work closely with all GTM teams, and create new content that drives pipeline growth, accelerates buying decisions, and has a lasting impact on the business

Research & Analysis:
You will become an expert on competitor products, positioning, and trends
Conduct win/loss analysis, identify differentiators, and share insights across functions while providing strategic recommendations

Project/Program Management:
You will collaborate cross-functionally to create cross-functional GTM plans and enable GTM teams
Align with and hold a cross-functional team to strict deadlines
Work with subject matter experts and department leaders to build solutions, align on strategy and execute GTM activities
Lead cross-functional tiger teams and drive strategic success through influence
Define and align the team around SMART goals

Positioning & Messaging:
You will define the market position for new solutions and support it with research
Create compelling messaging that articulates the value and impact of new solutions and supports defined positioning

Content & Storytelling:
You will clearly articulate complex ideas or processes so that they appear simple and are easily understood
Build engaging content and collateral for internal enablement and use with prospects, customers, and partners
Comfortably present to groups of over 50 people, internally and externally
Qualifications

3+ years of experience in product marketing
Marketing and/or product management experience with a company that sells B2B solutions for sales and/or marketing
Deep understanding of the sales and marketing SaaS technology landscape
You have expert research and analysis skills (qualitative and quantitative)
You can hold successful customer interviews
You are a highly organized planner, detail-oriented, clear communicator, excellent time management, and self-driven to deliver upon commitments
You can manage several simultaneous projects and programs
You know how to work cross-functionality with product, sales, enablement, customer success, and marketing
You have excellent written and oral communication/presentation skills, including the ability to create engaging presentations
You can clearly articulate complex ideas, processes, or technical solutions so clearly that they appear simple and are easily understood
You have proven experience in content creation-including solution briefs, case studies, pitch decks, and videos
You can comfortably present to groups of over 50 people, internally and externally
You have experience performing in a fast-paced environment
You love and understand the sales technology landscape
You have a "get stuff done" attitude
You take the initiative, overcome obstacles, and utilize every available resource to be successful and win as a team
You are an expert with Microsoft Excel/Google Sheets, Microsoft PowerPoint/Google Slides, and Microsoft Word/Google Docs
You have experience working within Salesforce
You have hands-on experience with sales and marketing tools, such as Hubspot, Pardot, Marketo, Salesloft, and Outreach
Responsibilities

As a strategic member of the team, you'll have a unique opportunity to shape positioning & messaging, launch strategy, and competitive intelligence.

You will work closely with all GTM teams, and create new content that drives pipeline growth, accelerates buying decisions, and has a lasting impact on the business

Research & Analysis:
You will become an expert on competitor products, positioning, and trends
Conduct win/loss analysis, identify differentiators, and share insights across functions while providing strategic recommendations

Project/Program Management:
You will collaborate cross-functionally to create cross-functional GTM plans and enable GTM teams
Align with and hold a cross-functional team to strict deadlines
Work with subject matter experts and department leaders to build solutions, align on strategy and execute GTM activities
Lead cross-functional tiger teams and drive strategic success through influence
Define and align the team around SMART goals

Positioning & Messaging:
You will define the market position for new solutions and support it with research
Create compelling messaging that articulates the value and impact of new solutions and supports defined positioning

Content & Storytelling:
You will clearly articulate complex ideas or processes so that they appear simple and are easily understood
Build engaging content and collateral for internal enablement and use with prospects, customers, and partners
Comfortably present to groups of over 50 people, internally and externally

We are looking for an experienced Product Marketer who can spearhead product launches, manage release communications, and enhance sales effectiveness through competitive intelligence and enablement.

As a strategic member of the team, you'll have a unique opportunity to shape positioning & messaging, launch strategy, and competitive intelligence.

You will work closely with all GTM teams, and... create new content that drives pipeline growth, accelerates buying decisions, and has a lasting impact on the business.


What you'll be doing:

Research & Analysis:
You will become an expert on competitor products, positioning, and trends. Conduct win/loss analysis, identify differentiators, and share insights across functions while providing strategic recommendations.


Project/Program Management:
You will collaborate cross-functionally to create cross-functional GTM plans and enable GTM teams. Align with and hold a cross-functional team to strict deadlines. Work with subject matter experts and department leaders to build solutions, align on strategy and execute GTM activities. Lead cross-functional tiger teams and drive strategic success through influence. Define and align the team around SMART goals.


Positioning & Messaging:
You will define the market position for new solutions and support it with research. Create compelling messaging that articulates the value and impact of new solutions and supports defined positioning.


Content & Storytelling:
You will clearly articulate complex ideas or processes so that they appear simple and are easily understood. Build engaging content and collateral for internal enablement and use with prospects, customers, and partners. Comfortably present to groups of over 50 people, internally and externally.


Requirements:

• 3+ years of experience in product marketing
• Marketing and/or product management experience with a company that sells B2B solutions for sales and/or marketing
• Deep understanding of the sales and marketing SaaS technology landscape

Research

• You have expert research and analysis skills (qualitative and quantitative)
• You can hold successful customer interviews

Management

• You are a highly organized planner, detail-oriented, clear communicator, excellent time management, and self-driven to deliver upon commitments
• You can manage several simultaneous projects and programs
• You've successfully launched new products and features to market to drive revenue and adoption
• You know how to work cross-functionality with product, sales, enablement, customer success, and marketing

Communication

• You have excellent written and oral communication/presentation skills, including the ability to create engaging presentations
• You can clearly articulate complex ideas, processes, or technical solutions so clearly that they appear simple and are easily understood
• You can design and present compelling enablement content that effectively trains GTM teams on new products & features
• You have proven experience in content creation-including solution briefs, case studies, pitch decks, and videos
• You can comfortably present to groups of over 50 people, internally and externally

Adaptability & Passion

• You have experience performing in a fast-paced environment
• You love and understand the sales technology landscape
• You have a "get stuff done" attitude. You take the initiative, overcome obstacles, and utilize every available resource to be successful and win as a team

Technical Expertise

• You are an expert with Microsoft Excel/Google Sheets, Microsoft PowerPoint/Google Slides, and Microsoft Word/Google Docs
• You have experience working within Salesforce
• You have hands-on experience with sales and marketing tools, such as Hubspot, Pardot, Marketo, Salesloft, and Outreach

This role is available remotely only in the states listed

Company information

Today's growth leaders are powering their B2B selling with LeanData, the gold standard in modern revenue orchestration and an essential element of the modern RevTech stack.

The LeanData Revenue Orchestration Platform, powered by No-Code Automation, simplifies and accelerates the coordination of all the plays, people, and processes needed to transform buyer signals into buying decisions.

With LeanData, revenue teams operate with precision and alignment, taking every change in stride and driving operational excellence that fuels compelling buyer experiences.

Retail, Financial Services, Computer Software, Internet, Information Technology and Services, Computer Networking, Marketing and Advertising, Computer & Network Security, Healthcare & Life Sciences, Manufacturing & Automotive
Privately Held

Founded: 2012


Company Specialties:
SaaS, Enterprise Software, Salesforce, and Lead Management

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