Global Content - Alameda, United States - Abbott Laboratories

Abbott Laboratories

Verified Company

Alameda, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Abbott is a global healthcare leader that helps people live more fully at all stages of life.

Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.

Our 114,000 colleagues serve people in more than 160 countries.

Global Channel & Content Solutions Director

About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.

You'll also have access to:

Career development with an international company where you can grow the career you dream of.
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit an affordable and convenient path to getting a bachelor's degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

About the Position:

The healthcare landscape has dramatically evolved during the last several years. Consumers expect to have more control over their information and care decisions in a personalized and accessible environment.

In order to be successful in this space, it is imperative Abbott creates a best-in-class customer experience through a leading digital ecosystem that is personalized and builds trust across all of Abbott's channels.

Our Diabetes Care division has a pipeline with products that are squarely focused on the consumer.

With revenue of >$5B in 2023, is a global leader in providing life changing technology for the management and treatment of people living with chronic conditions including Diabetes.

As
Global Channel & Content Solutions Director, this position reports to the Sr Director, Global Customer Experience and will be part of the Global Experience Innovation (GXI) team in GCX.

The goal of GCX is a unified, consistent, and best-in-class customer experience. This position is responsible to develop relevant and personalized content and channel solutions.

Key Responsibilities

Define the global content and channel solutions' vision, overall strategy and roadmap which are in line with GCX's business priorities and customer's signature moments.
Responsible to partner with Global Strategic Marketing by working closely with content teams and keeping abreast of marketing content strategies, development to leverage and drive synergies.
Responsible to lead the overhaul of the FreeStyle Libre website ecosystem across countries to meet customers' expectations, increase community building and improve customer experience and engagement.
Responsible to develop a content solution strategy and supply chain to reduce content duplication globally and partner with GXI to deliver personalized content based on customer personas and touchpoints.
Partner with Customer Engagement function within GCX to develop & execute strategy and tactics which will drive customer acquisition and retention.
Work seamlessly within Global Experience Innovation and with Areafocused Customer Engagement Directors crossfunctional partners to ensure consistency and alignment of purpose to attain the GCX goal of unified and bestinclass customer experience.
Routinely communicate program progress, updates and changes to stakeholders and senior leadership.
Be seen as a trusted leader with the ability to influence across all levels of the organization and providing global guidance to ADC's CRM, Web & eCommerce community, including facilitating best practice sharing and coaching to Area/Affiliate Leads.
Responsible as a people leader to manage and develop a high performing Content & Channel Solutions Team.
Responsible to manage prograM/Function budget and optimize function spent.

Required Qualifications

Bachelor's degree in business or a related field such as Marketing, Public Relations, Communication etc
710 years of experience in development and development of digital strategies and solutions which include SEO, SEM, Acquisition, Mobile, Content Engines, eCommerce/website management.
Deep understanding and experience in a similar role within the Medical/Consumer technology or space and grounded in DirecttoConsumer experience at a minimum,
Experience in building digital teams and capabilities and track record in driving customer acquisition and loyalty in an omn