Vp, Revenue Marketing - New York, United States - Human Security

Human Security

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

HUMAN was founded in 2012 in a Brooklyn sci-fi bookstore by Tamer Hassan, Michael Tiffany, Dan Kaminsky, and Ash Kalb. Our humble beginnings led to the creation of the Human Defense Platform, the backbone of all our products that safeguards enterprises from sophisticated bots, fraud, and account abuse. Today we verify the humanity of more than 20 trillion interactions per week for some of the largest companies and internet platforms.

Our hacker roots still permeate everything we do. You will be a part of the HUMAN front line in our commitment to protecting companies (and in turn, their customers) from both revenue and reputation risk caused by digital attacks. However, HUMAN is not the center of this story. Humans like yourself are. We firmly believe in putting people first. This approach spans our extensive total rewards package, inclusive of competitive compensation, benefits, stipends - as well as our day-to-day culture - to ensure every human is empowered to do the best work of their life. We want to hear about the marathon you're training for. We want to see pictures of your pets. We want to know your favorite robot (we have many).

Even if you're not a conventional "hacker" we can assure you that you are a hacker in your own right. We want to work with people like you who break down problems to build up better solutions. That's what makes us HUMAN.

You'll be joining us at an exciting moment in the HUMAN story:

we joined forces with PerimeterX in a market-changing merger
, as well as recently acquired * to enhance the Human Defense Platform.

Together under the HUMAN brand, we will disrupt the economics of cybercrime.

We hope you can join us in that mission.**Help build the future of Cybersecurity and shape the modern business as an Ad tech environment delivering trust and safety led by the market leader, HUMAN Security.

We ensure there is a real and right human on the other side of every digital interaction along the customer journey.

As the Vice President of Revenue Marketing reporting to the CMO, you will lead the integrated demand generation strategy and program execution for new customer acquisition, expansion/cross sell and retention motions.

In this position, you are an integral part of the HUMAN leadership team who can collaborate cross functionally with Sales, Marketing, Revenue Operations and Executive Leadership to grow pipeline and drive new business growth.

The Revenue Marketing team drives demand for new business growth by managing the marketing demand function and sales development function so that the demand engine is tightly aligned and operating efficiently.

The demand leader has proven experience with GTM planning and development on integrated campaigns that are aligned with sales plays to meet quarterly and annual revenue targets.

The programs are executed globally and results are tracked for ROI analysis and decision making.

You will own a pipeline target number and own program budget to deliver a constant flow of qualified pipeline to meet short and long term sales targets.

The SDR function also plays a pivotal role in generating pipeline from Marketing generated leads (inbound) and from pro-active outreach to a customer segment and/or ABM contacts to generate qualified meetings for field sellers.

You are a player/coach and will lead a team responsible to manage digital demand (SEO, Paid Media, Display Ads, Content Syndication, Website), Campaign creation and oversee marketing operations functions that leverages a modern automation and martech stack along with managing the SDR function.

You will work closely with Revenue Operations on setting targets, ensuring lead flow is optimized and providing leadership with trends and insights.

What You'll Do:

Global demand strategy, plans and execution that are aligned with company targets and segments
Work closely with Sales and Revenue Operations to collaborate on GTM planning and set Marketing pipeline targets and drive weekly OppGen reviews
Build, execute and measure campaigns across buyers journey from awareness, consideration, demo/evaluation, purchase, retention and advocacy.
Ensure that the campaigns support new product capabilities launches, partnerships, service offerings for new acquisition, expansion, cross sell and nurture streams.
Align closely with sales and revenue operations on lead workflow, campaign follow up and OppGen dashboard
Collaborate and coordinate efforts across product marketing, sales, communications, content and creative teams to build and execute integrated demand generation programs
Manage and report on marketing operations to define campaign KPIs, analyze performance and continually improve how we deploy, track and measure campaign effectiveness.
Provide ongoing campaign reporting, pacing towards goals to stakeholders and share learnings and uncover trends
Drives weekly OppGen reviews and have a daily focus on OppGen.

- Digital demand strategy -