- Maintains Corporate Website's using a content management system
- Monitors SEO & SEM initiatives including campaigns, creation and optimization
- Plans and executes company Social Media program on various platforms
- Supervise/oversee Digital Advertising campaigns; including planning, tracking, scheduling, coordinating resources and reporting on performance across channels: print, search, social media, display, websites, email, texting and mobile app
- Develops strategies and materials for content marketing
- Coordinates email marketing and texting campaigns
- Facilitates Lead Generation programs
- Monitors reputation management through online reviews, branch listings and customer feedback
- Collects, analyzes and measures data; reports on outcomes of digital marketing efforts
- Oversees design, creation and delivery of professional advertisements and marketing materials, that comply with all federal and state rules and regulations
- Communicates with third party vendors/agencies to ensure results
- Assist with other marketing functions
- Prompt and regular attendance is required
- 3-5 years of digital marketing experience
- Experience with content management systems
- Extensive knowledge of SEO and SEM
- High level of creativity and ability to manage projects for digital mediums
- Generate and analyze reporting on all digital activity using Google Analytics and/other reporting tools
- Experience working with various marketing vendor agencies
- Computer literate with experience using design software (such as Adobe Creative Suite (Photoshop, Illustrator, and InDesign), Canva, MS Office products, and ability to learn digital marketing software
- Strong written and verbal communication skills for a diverse audience, along with sound copywriting and proofreading ability required
- Spanish is a plus but not required
- TOP-of-the-line training- We are committed to helping you build a solid foundation and do your job to the best of your abilities.
- An EXCELLENT benefits bundle that includes medical insurance (minimal cost to the employee), dental, life insurance, short-and long-term disability, profit sharing, 401k with company matching, and paid sick, holiday, and vacation time.
- Community Service - As a company, we are pro-active members of the community. We make ongoing contributions to charities, local food banks, educational institutions, and more.
- Growth Potential – We believe in fostering our employees' talents and providing a pathway for their individual career story.
- We are a leader in the financial services industry since 1955, and proudly provide easy and safe installment loans and income tax preparation to the communities where we operate. Thanks to our conveniently located branches, we are honored to provide personal service from people our customers know they can trust. At Security Finance, it is about being good stewards of our community, helping neighbors in times of need, and treating customers with the respect they deserve.
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Digital Marketing Specialist - Spartanburg, United States - Security Finance
Description
Description
If your background includes a strong background in supervising/overseeing digital advertising campaigns then Come Begin Your Story as "Digital Marketing Specialist"As a Digital Marketing Specialist you will: