Sr. Brand Marketing Manager - Billerica - ColdSnap

Description

Location: Billerica, MA

Reports to: Chief Revenue Officer

Compensation: $140,000-$160,000 base salary + bonus

About ColdSnap

ColdSnapis a rapid freezing appliance that produces single servings of frozen confections and frozen beverages in about 120 seconds from shelf-stable, ambient temperature, ColdSnap pods. Our mission is to transform the way that ice cream and other frozen confections are produced, transported, purchased & consumed. We are a rapidly growing startup based in Billerica, MA that is here to disrupt the cold supply chain while providing commercial settings an appliance that delivers tasty frozen treats in a snap.

Role Overview

The Senior Brand Marketing Manager is an entrepreneurial self-starter who owns the development, execution, and protection of the ColdSnap brand and aspires to grow into a full-stack marketing leader over time.

This role sits at the intersection of brand strategy, go-to-market execution, sales enablement, and end-consumer experience. Partnering closely with the Chief Revenue Officer, this leader defines ColdSnap's positioning, visual system, narrative, and vertical value propositions, then translates that strategy into high-impact execution across brand, content, events, PR, sales materials, and in-market experience that directly support revenue growth.

This is a hands-on, high-visibility role. Equal parts strategist and executor. The role manages one Marketing Coordinator and a network of agencies and freelancers, with responsibility to scale impact without building a large internal team. Over time, this role is expected to broaden in scope as the marketing function matures.

Core Responsibilities

Brand Strategy & Identity

• Evolve ColdSnap's brand positioning, brand DNA, voice, and differentiation in partnership with the CRO.
• Own the visual identity system including logo usage, color palette, typography, imagery, and design standards.
• Lead pod packaging strategy and execution working closely with PDQA to ensure packaging reinforces brand positioning, clearly communicates product benefits, meets quality and regulatory requirements, and delivers strong shelf impact.
• Develop and maintain brand guidelines and ensure consistent application across all touchpoints.
• Translate brand strategy into clear, vertical-specific value propositions across priority markets.
• Monitor brand health through customer feedback and market signals to inform brand evolution.

Brand Narrative & Reputation

• Own external narrative across press, industry channels, customer communications, and sales-facing storytelling.
• Develop brand storytelling frameworks that position ColdSnap as a credible platform and category leader.
• Monitor sentiment, competitive positioning, and industry conversations to proactively manage brand reputation.
• Highlight customer outcomes, innovation leadership, and operational value in all external narratives.

End-Consumer Experience & Point-of-Sale

• Own the end-consumer brand experience at the point of sale across all customer environments.
• Define POS education, signage, and merchandising standards that clearly explain the ColdSnap experience, quality, and value.
• Develop scalable POS toolkits including signage, decals, menus, machine-adjacent education, and usage cues.
• Partner with Sales, Customer Success, and operators to ensure POS execution is practical, compliant, and effective.
• Establish best practices to drive trial, repeat usage, and pod velocity.
• Measure and refine POS effectiveness using consumption data, field feedback, and operator insights.
• Partner with Sales and Growth teams to develop high-impact selling materials including pitch decks, one-pagers, ROI tools, case studies, and competitive battle cards.
• Create vertical-specific collateral aligned to buyer needs and full sales cycle requirements.
• Own product launch materials, demo narratives, and presentation templates.
• Ensure materials meet brand standards while optimizing for sales effectiveness.
• Iterate based on win-loss insights and field feedback.
• Execute brand and awareness programs in partnership with Growth, providing creative direction, messaging, and narrative input.
• Develop thought leadership, case studies, and content that translate technical capability into customer value.
• Maintain a content roadmap supporting launches, campaigns, sales enablement, and POS needs.
• Track performance signals related to awareness, credibility, and downstream demand impact.

Events & Public Relations

• Define priority events and tradeshows aligned to revenue impact and target markets.
• Own end-to-end execution including messaging, booth experience, logistics, and post-event follow-up.
• Maximize event ROI through demos, speaking opportunities, and lead quality.
• Build and manage PR strategy with agencies and media partners.
• Drive executive thought leadership through earned media, speaking engagements, and awards.

Team, Budget & Operations

• Manage and develop the Marketing Coordinator.
• Lead external agencies, designers, freelancers, and vendors.
• Build scalable marketing processes, operating cadence, and reporting.
• Own budget management, vendor negotiations, and financial reporting to the CRO.

Qualifications

• 7–10 years of B2B marketing experience with meaningful brand ownership.
• Demonstrated ambition to grow into a full-stack marketing leader over time.
• Strong portfolio across brand systems, packaging, POS, and campaigns.
• Experience with platforms, hardware + consumables, or recurring revenue business models.
• Proven ability to translate brand strategy into sales enablement and in-market execution.
• Comfortable operating hands-on in ambiguity and constrained environments.
• Strong storytelling, executive communication, and analytical skills.

Preferred experience: foodservice, hospitality, healthcare, workplace services, CPG, or category-creating technologies.