- Partner with key thought leaders to anticipate the future market environment and unmet needs
- Develop robust global product development roadmaps and drive alignment with leadership and cross-functional partners, especially R&D peers
- Collect, analyze and interpret voice of customer (VOC) in order to define product and market requirements
- Identify, track, predict, and prepare for competitive strategies as well as the onset of new competitors
- Design market research and intelligence strategies to drive portfolio development decisions
- Define differentiating global value propositions for product pipeline
- Lead market assessments and deep dive projects to inform investment priorities
- Identify and assess early-stage opportunities for investment including due diligence
- Effectively collaborate with R&D teams and leadership to drive prioritization and progress of development efforts
- Develop training content, tools and frameworks that enable excellent patient outcomes and strengthen the differentiation of portfolio
- Effectively showcase our portfolio of therapies for both internal and external audiences
- Identify and evaluate marketing process improvement opportunities
- Effectively build and lead a team of product managers to successfully execute strategies
- Direct team's activities with responsibility for planning, staffing, budgeting, managing expense priorities, and recommending and implementing changes to business processes
- Plan and direct strategic marketing activities including prioritizing and selecting appropriate projects with overall responsibility for meeting business objectives
- Deliver robust strategic talent development plan in alignment with functional growth strategies and desired culture of the department
- Develop key relationships with executive leaders through exceptional executive communication
- Demonstrate complete understanding of medical device product development process
- Provide direction to project teams based on expert understanding of internal and external product and market dynamics (e.g., product functionality, lifecycle, customer research, clinical evidence)
- Build trust with key thought leaders to anticipate future market environment and unmet needs
- Partner with external market research vendors and creative agencies
- Lead and support team through meaningful coaching and development planning
- Bachelor's Degree in in related field , 14 years years experience of years' work experience and previous related experience working in marketing or healthcare industry Required with a minimum of five years in a supervisory role. or
- Master's Degree or equivalent in in related field , 12 years years experience of years' work experience and previous related experience working in marketing or healthcare industry with a minimum of five years in a supervisory role.
- A minimum of ten years relevant medical device marketing experience is required, with a master's degree, with a minimum of five years in a supervisory role.
- Previous experience managing product managers is required. Interventional cardiology experience is preferred
- Quantitative decision making with strong ability to interpret and summarize imperfect data
- Synthesizes complex information into a high-level strategic message, while owning the details
- Strong analytical skills, presentation preparation and presentation delivery are required
- Strong leadership skills with an ability to set a vision and develop others
- Motivates teams to achieve individual and program-specific objectives
- Demonstrates outstanding business acumen and excellent judgement
- Embodies a strong work ethic, positive mindset and willingness to question the status quo
- Manages multiple tasks through effective prioritization
- Adheres to all company policies, procedures and business ethics codes
- Must enjoy a fast-paced, complex, and dynamic work environment
- Excellent interpersonal, communication, presentation, and negotiation skills for a wide variety of audiences, including senior management
- Consistently pushes self and others to achieve challenging goals and objectives with a track record of executional success based on integrity
- Domestic and International Travel up to 40%
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Senior Director of Upstream Marketing, THV - Irvine, United States - Edwards Lifesciences
Description
This is an exciting opportunity for an exceptional marketing professional with significant experience to join a team of experts in Upstream Marketing and Professional Education for our THV Business Unit. As the Senior Director for the team, you will lead teams responsible for upstream marketing activities including new product development, training and discovery. Through your teams, you will drive important activities for our next generation devices including product scope, product requirements, training manuals and plans, business development strategy and execution, as well as market intelligence. In a dynamic growth environment, you will be responsible for balancing individual efforts with those of direct reports and other functional departments. You will collaborate with multiple functions including R&D, strategy, clinical development, quality and downstream marketing to ensure market success. This position reports directly to the SVP, Global Marketing, THV.
How you'll make an impact:
For California, the base pay range for this position is $182,000 to $259,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will accepted while this position is posted on our Career website.
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
COVID Vaccination Requirement
Edwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.
