- Craft and execute a comprehensive marketing strategy that aligns with the company's growth objectives.
- Lead brand development efforts to ensure a consistent and compelling brand message across all channels.
- Oversee all marketing channels, including digital, social media, email, content, and traditional advertising.
- Analyze market trends and consumer insights to identify new opportunities for growth and innovation.
- Work closely with the product development and sales teams to create synergies that enhance brand visibility and sales.
- Develop and manage the marketing budget, ensuring strategic allocation of resources for maximum impact.
- Mentor and lead the marketing team, fostering a culture of creativity, collaboration, and accountability.
- At least 10 years of experience in marketing, with a minimum of 5 years in a Marketing Director role or similar leadership position within a directtoconsumer brand.
- Demonstrated success in scaling brands and driving significant business growth.
- Handson experience in developing marketing strategies and creative campaigns that have achieved measurable success.
- Strong leadership skills, with a track record of leading and inspiring teams to achieve exceptional results.
- Deep understanding of consumer behavior and market dynamics within the fragrance or lifestyle products sector preferred.
- Excellent analytical skills, with the ability to translate data into actionable insights.
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
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Lèlior: Senior Marketing Director - Fort Lauderdale, United States - Lelior Fragrance
Description
Position:
Marketing Director
Location: 1226 NW 23rd Ave, Fort Lauderdale, Florida, 33311
Type:
Full-time
Experience Level:
Senior Level
About Lèlior Home Fragrance
Lèlior Home Fragrance is a leader in creating luxurious and ambient fragrances for homes worldwide. Our mission is to enhance living spaces with scents that inspire and delight.
As we embark on our next phase of growth, we're seeking a visionary Marketing Director to lead our brand to enterprise levels.
This is an unparalleled opportunity for a seasoned professional to spearhead marketing strategies for a beloved direct-to-consumer brand.Role Overview
The Marketing Director will be a key player in our executive team, responsible for developing and implementing marketing strategies that resonate with our target audience and drive substantial growth.
The ideal candidate will have a proven track record of scaling brands, extensive experience in direct-to-consumer marketing, and a hands-on approach to creating and executing marketing initiatives.
ResponsibilitiesConfidentiality and Non-Disclosure:
The Marketing Director will have access to confidential information vital to our competitive advantage. A signed NDA is required to protect this information from disclosure outside of their duties with Lèlior Home Fragrance.
Non-Compete Agreement:
To safeguard Lèlior Home Fragrance's business interests, the Marketing Director will be required to sign a non-compete agreement, effective for three years post-employment, restricting their ability to engage in competing business activities within a specified geographical area.
Our TeamAt Lèlior Home Fragrance, you'll join an ambitious and innovative team that values creativity, diversity, and excellence. We offer a dynamic work environment where your contributions will directly impact our growth and success.
Job
Type:
Full-time
Pay:
From $60,000.00 per year
Benefits:
Paid time off
Schedule:
8 hour shift
Day shift
Monday to Friday
Ability to Relocate:
Fort Lauderdale, FL 33311:
Relocate before starting work (Required)
Work Location:
In person
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