Public Relationship Account Coordinator - Chicago, United States - myWHY Agency

Description

WHO WE ARE:

myWHY Agency is a black-owned, women-led integrated marketing and creative agency founded by four-time Emmy Award-winning TV producer Emerald-Jane Hunter.

Our team has a record of developing strategic marketing campaigns that grab attention, demand interaction and generate long-term, impactful value.

With a client list that includes organic and natural CPG brands, health and wellness companies, BIPOC- and women-owned businesses, large corporations and nonprofit organizations, myWHY is focused exclusively on serving purpose-driven organizations and game-changing industry leaders.

We also strive to empower our clients to be aware, authentic, and accountable-ensuring their initiatives and practices are consistent with diversity, equity, and inclusion (D.E.I.) commitments, messaging, and positioning, as we consider D.E.I.

to be core to our agency's DNA.

When collaborating with clients, we always make sure to view our partnership and the end-resulting deliverables through the lens of our "B

RAVE" values:

Be real, authentic, and transparent.


Respect all team members, viewers and communities.


Ask questions-focus on what could be, not what has already been done.


Value details.


Empower each other to create marketing with integrity and be the change we wish to see in the world.


WHO YOU ARE:

You are a resourceful and passionate self-starter.

You are a proactive and curious individual who is
energized by working in a team environment and is committed to delivering every detail with precision for the clients you support.

You thrive in a fast-paced environment and enjoy managing multiple projects simultaneously.

• You are
  passionate about public relations and thrive in a fastpaced environment.
• You desire to
  develop and nurture relationships with journalists, bloggers, and influencers to secure media placements for clients across various platforms.
• You have a
  "cando" attitude and are willing to take on new tasks and projects. You ask questions when needed and approach your work with curiosity and interest.
• You enjoy
  supporting team members and respond positively to client and team requests. You proactively ask team members when you need help, expertise and counsel.
• You are a
  true multitasker, delivering work on or ahead of schedule, alerting team members in advance if a deadline is at risk and striving for consistency and accuracy in all deliverables you and the team manage.
• You are
  reliable and organized, and you are a master at covering monitoring, tracking, and reporting. If needed, you are fearless in requesting help prioritizing your workload when faced with conflicting deadlines.
• Open to feedback,
  you respond positively to new ideas and ways to approach your tasks.

You have
a passion for advancing D.E.I. efforts for brands and businesses.

The Account Coordinator position is responsible for providing entry-level support for multiple account teams. Work includes ownership of client coverage reports, developing media lists, monitoring trends, reviewing publications, and some media relations support. Additionally, there is potential opportunity to work on blogger and influencer relations and social media for our clients. The position assists in building, implementing, managing and reporting on effective communication programs for clients.


Duties and Responsibilities

Media Relations:

• Monitors, tracks and reports editorial and social media coverage for multiple clients.
• Finds and flags stories while monitoring media and suggesting opportunities to client teams.
• Identifies pitching opportunities.
• Develops accurate lists of the most appropriate journalists and bloggers for outreach.
• Maintains and updates existing media lists.
• Writes and proofreads media materials and pitches.
• Coordinates and executes media mailings.
• Reviews publications and identifies trends.
• Pitches media as assigned.

Agency Support:

• Assists multiple client teams in media relations and execution of PR programs.
• Provides backup support by answering phones and providing daily news reports.
• Supports agency content development and marketing efforts.
• Volunteers to take the first step in new projects, e.g., summarizes meeting notes or conducts research for missing information.
• Works collaboratively in a team environment with a spirit of cooperation.
• Volunteers to help coworkers on projects before being asked.
• Closes the loop on assignments and notifies team members when action items are complete.
• Successfully multitasks within collaborative team structure and open work environment.
• Displays excellent communication skills including writing, research and persuasion skills required in working with account executives, senior account executives, account supervisors and account directors_._
• Communicates regularly and promptly so everyone is up to date and in the loop.
• Displays the ability to communicat