- Strategy Development: Assists in the research, development, and execution of content and tactics of assigned channels. Responsible for defining creative strategy, provides compelling story telling-ensuring key messages, SEO recommendations and proof points are delivered to creative.
- Cross-functional Collaboration: Work closely with internal teams such as sales, product development, and creative to align marketing efforts and support overall business objectives.
- Execution: Execute marketing campaigns across multiple units of business from conception to completion, ensuring timely delivery and optimization for maximum effectiveness. Oversees and coordinates marketing efforts across all channels, including digital marketing, social media, email campaigns, content marketing, and traditional advertising. Helps lead internal and external/freelance resources when necessary.
- Data Analysis: Analyze marketing performance metrics and customer insights to continuously refine strategies and improve ROI. Reports on channel performance to define efficacy and further develop tactical needs.
- Market Research: Stay abreast of industry trends, competitive landscape, and emerging technologies to identify new opportunities and maintain a competitive edge. Takes the research and develops impactful content and tactics for assigned channels.
- Bachelor's Degree
- 2 years' experience in a marketing or agency role.
- Strong project management skills including being highly organized and the ability to prioritize.
- Ability to work well in a fast-paced, collaborative environment.
- Experience with digital marketing platforms like CommerceCloud, Klaviyo, SproutSocial.
- Working understanding of how campaigns and touch points work together to develop new leads as well as create relationships and move consumers along purchase and repeat purchase path.
- Excellent analytical and presentation skills.
- Excellent oral and written communication skills.
- Results oriented.
- Google and/or Adobe Analytics experience.
- Working knowledge of SEO and keyword influences on content.
- Experience with marketing automation.
- Flexible: adaptable and able to deal well with ambiguity.
- Ability to work independently.
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HBC Marketing Specialist - Kansas City, United States - Hallmark
Description
WHAT THIS ROLE IS AND HOW YOU'LL CONTRIBUTE:Are you a master multi-tasker with a keen eye for detail and a passion for bringing marketing campaigns to life? Do you thrive on making things happen through crafting compelling narratives, driving engagement, and maximizing brand visibility? If so, we're looking for a dynamic Marketing Specialist to join our innovative team
The Marketing Specialist is responsible for driving marketing strategy, coordination, and implementation across various channels. From e-commerce to B2B marketing, this role requires a diverse skill set and a passion for delivering impactful marketing campaigns. This role will oversee the planning, development, management, and execution of promotional content and tactics for HBC.
The Marketing Specialist is accountable for:
This position is located in the Kansas City, MO area. (No remote applications accepted.)
BASIC QUALIFICATIONS
The following is required to be considered for this role:
Your resume and application will stand out if you have:
APPLICATION INSTRUCTIONS:
You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.
Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.
Hallmark Business Connections is a subsidiary of Hallmark.At Hallmark Business Connections, we're a small, innovative, tight-knit team and we strive to cultivate a culture where personal and professional growth are the cornerstones of talent enrichment and retention. Pursuing internal opportunities is a great way to leverage your experience while reaching higher or branching into a new area.
HALLMARK - Because Connecting With Each Other Has Never Been More Important
For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That's why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here. Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark's second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like
When you join Hallmark, we will go out of our way to make you feel like part of the team, even in a remote/hybrid work environment. In the day-to-day, we'll make the best use of the skills and talents you already have. We'll also give you leadership opportunities and show you multiple potential pathways to future success.
Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We're seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team We can only change and grow when we intentionally include new perspectives-like yours.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR c)
