Digital Copywriter - Louisville, United States - TEKsystems

TEKsystems Louisville, United States

2 weeks ago

Description

Job Description

The Digital Copywriter:

Creates copy that -

Meets business requirements and objectives
Is useful and relevant to targeted digital audiences
Is compliant, SEO optimized, reusable across digital properties, consistent in style and tone, and aligned with brand and marketing messaging
Is aligned with design and in sync with related deliverables
Assists with creation and maintenance of content standards, including library of common reusable content
Works closely with other project team members, including other copywriters, content strategists, visual designers, interaction designers and business analysts
Works collaboratively and cohesively across teams to gather information in a complex environment with multiple stakeholders and reviews
Has the ability to receive feedback professionally and respond accordingly in a positive, productive and, as needed, proactive way that produces excellent digital content
Possesses the ability and confidence to negotiate diplomatically to achieve the most effective digital content
Collaborates with web content strategy experts to execute strategy into the content creation

Key competencies -
Process:

• Excellent fact-gathering and writing ability, with proven record of accuracy and adherence to style and grammar

• Experience writing digital content and knowledge of best practices

• Familiarity with software development processes (e.g., waterfall, agile)

• Knack for juggling several projects, managing time efficiently and prioritizing appropriately

Collaboration:

• Experience working with subject matter experts, content reviewers, editors, legal and compliance, and user experience teams

• Passion for sharing information and helping others be successful

• Focused on team success rather than individual success

Professionalism:

• Approachable, respectful, open, transparent and easy to work with – even in stressful situations

• Ability to be self-aware, receive feedback and continually improve

• Ability to produce clarity when confronted with unclear situations

Role Essentials:

• At least 3 years of digital content writing experience; mobile experience highly desired

• Bachelor's degree in English, Journalism, Communication, Marketing or similar field

• Proven expertise in grammar and style adherence

• Ability to be flexible in a dynamic environment where priorities and processes evolve

• Must be extremely well-organized, capable of handling multiple details simultaneously, and able to easily move between strategic and tactical work

• Familiarity with Search Engine Marketing and Optimization strategies

• Familiarity with content management systems

• Self-starter who takes initiative and ownership

• Excellent verbal, written and presentation skills

• Conversant and comfortable with principles of digital design, writing and editing

• Proficient with: Microsoft Office, SharePoint

Role Desirables:
Experience in insurance, wellness and/or healthcare and/or regulated industries

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